About this role
Drive growth at WonderFil Specialty Threads as a Marketing Manager, focusing on both B2B and B2C campaigns. Take on a pivotal role in building product awareness and demand through strategic marketing initiatives.
In this role reporting to the Marketing Director, you will shape practical marketing plans to reach diverse audiences. Your experience in managing marketing activities, trade show promotions, and aligning various teams will be essential. Collaborate closely with partners to effectively communicate product value and achieve measurable outcomes.
Key Responsibilities:
• Develop comprehensive marketing campaigns for product launches
• Coordinate promotional activities for trade shows and events
• Create resources supporting retailer and distributor marketing
• Align social media and content strategies with campaign goals
• Analyze performance data and improve future initiatives
Requirements:
• 3+ years of marketing experience, preferably in B2B/B2C
• Strong project management and organizational skills
• Ability to manage competing priorities and stakeholders
• Experience in trade show marketing and event coordination
• Excellent written and verbal communication skills
Lead innovative marketing efforts to elevate WonderFil's brand across channels and strengthen industry partnerships.
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