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Digital Marketing & Social Media Strategist

TDSB Community Services
Brampton, ONOn-siteJun 26
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About this role

Company Details Company Name: NS Vaughan Employer Industry: Other services (except public administration) Location: Brampton, Ontario Employment Details Number of Positions: 2 Working Hours: 20hrs per week Summary Of Duties Experience managing social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn. • Strong understanding of digital marketing strategies, social media trends, and audience engagement techniques. • Ability to create and schedule engaging content including posts, reels, stories, promotional graphics, and short-form videos. • Knowledge of paid digital advertising campaigns such as Facebook Ads, Instagram promotions, and sponsored content. • Proficiency in content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms. • Excellent communication, marketing, and interpersonal skills with the ability to work with clients and teams professionally. • Ability to analyze social media insights, campaign analytics, and engagement metrics to optimize performance. • Strong creativity and branding skills with the ability to develop innovative promotional campaigns. • Experience coordinating digital promotions, influencer collaborations, and online marketing initiatives is an asset. • Ability to multitask, manage deadlines, and work effectively in a fast-paced media and marketing environment. • Basic understanding of photography, videography, and visual storytelling for social media content creation. • Knowledge of radio, entertainment, community media, or event promotions is considered an advantage Qualifications Experience in social media management, digital marketing, content creation, or online brand promotion preferred. • Strong understanding of social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn. • Knowledge of digital advertising, paid promotions, audience targeting, and campaign management. • Proficiency in content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar editing platforms. • Excellent written and verbal communication skills with strong creative thinking abilities. • Ability to create engaging content including reels, stories, graphics, captions, and promotional videos. • Experience analyzing social media insights, engagement metrics, and campaign performance data. • Strong organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment. • Understanding of branding, online marketing strategies, and current digital media trends. • Basic photography, videography, and video editing skills are considered an asset. • Ability to work independently, take initiative, and collaborate effectively with clients and team members. • Postsecondary education in Marketing, Communications, Media, Digital Marketing, Business, or a related field is preferred but not mandatory. • Experience in media, radio broadcasting, entertainment, or community promotions is considered an advantage. • Fluency in English; additional languages such as Hindi or Punjabi are considered an asset.
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