Creative Marketing Manager

Ecom North is Canada’s leading DTC-focused events and membership organization. We run must-attend summits across four markets and operate two founder communities: the Council, a high-ticket peer forum for $1M+ founders, and the Collective, a broader DTC community. Our audience is operators who move fast and take their business seriously. We are looking for a creative who can do it all. Someone who writes copy that actually converts, produces ad creative that stops the scroll, shows up on camera with confidence, builds an organic social presence people follow, and produces a weekly newsletter our community looks forward to reading. You are not a generalist. You are a storyteller with a performance instinct and a portfolio that proves it. This role sits at the center of how Ecom North grows its brand, sells conference tickets, and attracts the right founders to our membership programs. WHAT YOU WILL OWN Copywriting & Creative Strategy Write high-converting copy for paid social ads, landing pages, email campaigns, SMS, and organic posts Develop creative concepts and hooks that resonate with DTC founders and ecommerce operators Build and maintain a swipe file and competitive intelligence view of what is performing in the DTC and events space Brief and direct creative contractors (designers, video editors) when production is outsourced Own the creative voice of Ecom North across every paid and organic touchpoint Ad Creative Production Produce or directly oversee the production of ad creatives across Meta: short-form video, static, carousel, UGC-style content Write all ad copy including hooks, primary text, and CTAs for every creative asset Build a creative testing framework to quickly identify winning angles, formats, and audiences Maintain creative freshness, brief and launch replacements before fatigue sets in Proven track record of ad creatives that drove measurable results is non-negotiable for this role Organic Social (Instagram & LinkedIn) Own and grow EcomNorth’s Instagram and LinkedIn presence with a consistent publishing cadence Develop content pillars that serve the DTC founder community: event content, founder spotlights, industry insight, behind-the-scenes Produce short-form video content (Reels, carousels, clips) repurposed from events, podcasts, and original shoots Build community engagement: replies, comments, community tagging, and founder amplification Track organic growth metrics and optimize the content mix based on what drives reach and engagement On-Camera Hosting Serve as a face of Ecom North across video content: event recaps, social series, founder interviews, and promotional content Host short-form video segments for Instagram Reels and LinkedIn that promote summits, memberships, and community stories Be comfortable on camera in both scripted and unscripted formats, representing the Ecom North brand with confidence and warmth Collaborate with the events team to capture and repurpose live summit content into post-event social and marketing assets The Ecom North Insider (Weekly Newsletter) Own, write, and produce the Ecom North Insider, our weekly newsletter for the DTC founder community Each edition covers: a founder story, a partner or brand journey, and must-know news and trends from the DTC space Write with a voice that is editorial and warm, not corporate, something our audience actually wants to open Manage the subscriber list, open rate optimization, subject line testing, and send cadence Identify and cultivate story leads from the Ecom North community, sponsor relationships, and the broader DTC ecosystem Email & SMS Campaigns Build and execute email and SMS campaigns for summit ticket launches, membership drives, and community announcements Own audience segmentation, lifecycle flows, and send scheduling across Collective and Council audiences Write all campaign copy and collaborate with the membership team on offer framing and CTAs DAY TO DAY Write and produce ad creative assets for active Meta campaigns — video scripts, hooks, static copy, and briefs Post to EcomNorth’s Instagram and LinkedIn with edited content, captions, and hashtag strategy Film and appear in short-form video content for Reels and LinkedIn, both planned and reactive Research, report, and write the weekly EcomNorth Insider newsletter Source founder stories and DTC news from the community, events, and your own network Monitor creative performance in Meta Ads Manager and flag what needs to be refreshed or killed Coordinate with the events team ahead of summit launches to align creative and content calendars Review email and SMS performance and iterate on subject lines, send times, and segmentation WHAT WE ARE LOOKING FOR A portfolio of high-performing ad creatives you wrote or produced, this is the first thing we will ask for Strong copywriting skills across formats: long-form, short-form, email, social, and video scripts 2 or more years of experience producing or directing ad creative for paid social, with demonstrable results Comfortable and confident on camera, you do not need to be a professional host, but you cannot hate the lens Experience writing and managing a brand newsletter or editorial content series Organic social experience growing an Instagram or LinkedIn account with a real, engaged audience Familiarity with Meta Ads Manager enough to read performance data and brief creative accordingly Strong editorial instincts, you can spot a good story, frame it compellingly, and land it in 300 words or 30 seconds Highly organized with the ability to manage multiple content streams and deadlines simultaneously NICE TO HAVE Experience marketing events, conferences, or community memberships A genuine interest in DTC ecommerce and the founder community Basic video editing skills (CapCut, Premiere, or similar) Experience with email platforms like Klaviyo or Mailchimp An existing audience or presence in the DTC or business content space WHO YOU ARE You are a creative with receipts. You have written copy that converted, made ads that performed, and built content people actually followed. You are as comfortable behind a camera as you are behind a keyboard. You care about craft, the right word, the right hook, the right story angle, and you hold yourself accountable to whether it worked. You want to be somewhere with a real audience, a strong brand, and the room to make your mark on it. COMPENSATION $70,000 – $90,000 CAD base salary Performance bonus tied to ticket sales and membership lead targets Toronto-based with event travel across our four summit markets (Singapore, LA, Australia) $1000 Health & Wellness stipend

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