Marketing, Brand & Clinic Growth Coordinator

THE VELVET TOUCH CLINIC Marketing, Brand & Clinic Growth Coordinator Location: Cascais, Portugal Employment Type: Part-Time / Hybrid (30-35 hours per week) Salary: €2,000 – €2,500 gross per month, depending on experience and qualifications ABOUT US The Velvet Touch Clinic is a luxury dental and facial aesthetics clinic opening soon in Cascais, Portugal. Our mission is to provide exceptional patient care, advanced treatments and a highly personalized luxury experience within an elegant and exclusive environment. We are seeking an ambitious, highly organized and results-driven professional to join our team during the pre-launch phase and become a key contributor to the clinic's long-term growth and success. This is not a traditional Social Media Manager position. We are looking for someone who can contribute to marketing strategy, content creation, brand development, patient acquisition, business growth and digital innovation. We are looking for someone who wants to help build a luxury healthcare brand from the ground up—not simply manage social media accounts. KEY RESPONSIBILITIES MARKETING & BRAND DEVELOPMENT • Develop and execute marketing strategies aligned with the clinic's luxury positioning • Assist in building and protecting the clinic's brand identity • Ensure consistency across all digital and physical marketing channels • Research market trends, competitors and growth opportunities • Contribute ideas to increase brand awareness and patient acquisition • Help position the clinic as a leading luxury dental and facial aesthetics destination in Portugal CONTENT CREATION & SOCIAL MEDIA • Create and manage content for Instagram, Facebook, TikTok, LinkedIn and emerging platforms • Plan and execute monthly content calendars • Film, edit and publish high-quality Reels, Stories, Shorts and promotional videos • Photograph treatments, products, clinic development, events and behind-the-scenes content • Create graphics and marketing materials • Write compelling captions, advertising copy and marketing content • Manage social media communities and engagement • Coordinate influencer collaborations and brand partnerships PATIENT ACQUISITION & BUSINESS GROWTH • Generate qualified leads and support patient acquisition initiatives • Build and manage a VIP waiting list before launch • Assist with opening campaigns and launch event planning • Support Meta Ads campaigns and digital marketing initiatives • Help grow the clinic's patient database • Develop strategic partnerships and growth opportunities • Track marketing performance and business growth metrics ANALYTICS & REPORTING • Monitor and analyze KPIs • Prepare weekly and monthly marketing reports • Track lead generation, consultation bookings, engagement, campaign performance and business objectives • Make data-driven recommendations to improve performance REQUIRED QUALIFICATIONS • Minimum 3 years of experience in marketing, digital marketing, content creation, social media management, luxury hospitality, healthcare, aesthetics or a related field • Proven ability to generate measurable business results through marketing initiatives • Strong portfolio demonstrating content creation and brand-building experience • Experience creating and managing Meta advertising campaigns • Excellent communication and organizational skills • Ability to work independently and take initiative • Strong project management and multitasking abilities • Strong commercial awareness and business mindset • Professional appearance and presentation EDUCATION • Bachelor's degree in Marketing, Communications, Business, Digital Marketing or a related field is preferred • Equivalent professional experience will be considered in lieu of formal education LANGUAGE REQUIREMENTS • Fluent English is mandatory (written and spoken) • Fluent Portuguese is mandatory (written and spoken) • Spanish is highly valued • Additional languages are considered an advantage TECHNICAL SKILLS Required • Canva Pro • CapCut Pro • Meta Business Suite • Meta Ads Manager • Instagram, Facebook, TikTok and LinkedIn management • Google Workspace • Microsoft Office • Google Sheets or Excel • CRM systems • Professional smartphone content creation • Copywriting for social media and advertising Preferred • Adobe Photoshop • Adobe Lightroom • Adobe Premiere Pro • Adobe Illustrator • Adobe Express • Figma • Google Analytics • Google Tag Manager • Google Business Profile • Metricool • SEMrush • Ubersuggest • Looker Studio • Mailchimp • Brevo • ActiveCampaign • HubSpot • Pipedrive • Go High Level • Zapier • Make.com ARTIFICIAL INTELLIGENCE TOOLS Candidates should be comfortable using modern AI tools to improve productivity, content creation and marketing workflows. Experience with the following is highly valued: • ChatGPT • Claude • Gemini • Perplexity • Midjourney • Adobe Firefly • Canva AI • AI-powered content creation tools • AI-assisted marketing automation ADDITIONAL REQUIREMENTS • Availability to work on-site in Cascais at least 2–3 days per week • Availability to travel within Portugal and occasionally internationally when required • Flexibility to attend occasional evening or weekend events • Valid driver's license preferred • Own transportation is an advantage WHAT WE OFFER • Competitive salary (€2,000–€2,500 gross per month) • Direct collaboration with the founder • Creative freedom and professional growth • Long-term career progression opportunities • A dynamic, ambitious and supportive environment • Opportunity to become a key member of the clinic's leadership team as the business grows • The unique opportunity to help build a luxury healthcare brand from the very beginning APPLICATION REQUIREMENTS Please submit: • CV • Portfolio • LinkedIn Profile • Examples of social media accounts managed • Examples of content personally created • Marketing results achieved (growth, engagement, leads, conversions and bookings) • Salary expectations • Two professional references • A short paragraph explaining why you would be a strong fit for this role Applications: [contact@tvtclinic.com] • We are looking for a professional who can demonstrate measurable business results, not simply create content.

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