Marketing Manager (Wellness E-Comm Brand, Ads, Emails, Campaigns)

APPLY HERE: https://q6ss0cstxav.typeform.com/to/pJVUl2cC Job Overview Inoki Bathhouse is hiring a Marketing Manager (Growth & Performance) to lead revenue-driving marketing across email, paid ads, and conversion optimization. Working directly with the founder, you’ll own the core growth channels of the business and help scale a fast-growing wellness brand in 2026. This is a hands-on role for someone who enjoys testing, iterating, and turning insights into measurable growth. Employment Type: Full-time Location: Hybrid, Downtown Toronto - 52 Saint Lawrence St Only Toronto-based candidates will be considered Start Date: Immediate Responsibilities Email Marketing (Klaviyo) • Plan and execute email campaigns that drive engagement, retention, and revenue • Maintain a consistent cadence of 1-2 campaigns per week • Optimize key automated flows including welcome, abandoned cart, abandoned checkout, and post-purchase • Run A/B tests on subject lines, content, creative, and send times • Monitor deliverability and list health using Klaviyo reporting Paid Advertising (Meta & Google) • Work alongside our Creative Director, founder, and marketing intern on video and photo ads • Work with creators on generating ads • Launch, manage, and optimize paid campaigns across Meta and Google Ads • Manage ads budgets • Test audiences, creatives, hooks, and messaging on a regular cadence • Scale winning campaigns and creatives using structured testing frameworks Retail Relationships • Oversee and manage existing retail relationships • Acquire new retail accounts • Support retail trade marketing initiatives such as tradeshows • Create marketing assets for retailers Shopify & Conversion Rate Optimization (CRO) • Support in optimizing product pages, landing pages, bundles, and checkout flows • Identify and resolve friction points in the customer journey • Support campaign landing pages and promotional execution Performance Tracking & Reporting • Track key metrics including CVR, AOV, LTV, ROAS, and CAC • Use insights from Shopify, Google Analytics, Klaviyo, and ad platforms to guide decisions • Maintain KPI tracking and provide clear performance updates to the founder Creative & Asset Management (Figma) • Manage and collaborate with graphic designers to ensure timely delivery of marketing creatives • Own organization and upkeep of all marketing assets in Figma • Designers on ads, email, and website creative needs, ensuring alignment with brand and performance goals • Review and provide feedback on creative before launch, coordinating final approvals with the founder • Ensure creative assets are optimized, up to date, and easy to access across teams Requirements We’re looking for someone who is execution-focused, analytical, and comfortable owning growth channels end-to-end. • 2+ years experience in growth, performance, or e-commerce marketing • Hands-on experience with Klaviyo, Shopify, Meta Ads, and Figma • Strong analytical skills and comfort working with performance data • Highly organized, detail-oriented, and able to manage multiple projects • Comfortable working independently with high ownership Bonus • Experience in DTC, wellness, beauty, or consumer brands • Experience working in a founder-led or high-growth environment Why Join Inoki Bathhouse • Be part of something early. We're building one of the most exciting wellness bath brands of this decade - and you’ll be joining us in the early stages, when your ideas and contributions truly shape the future of the brand. • Autonomy & ownership. This is not a role where you’ll be micromanaged. You’ll be trusted to take initiative, make decisions, and lead projects. We want team members who think like owners and aren’t afraid to bring bold ideas to the table. • Insider exposure to a fast-scaling e-commerce business. You’ll experience firsthand how a viral DTC brand operates - how products are launched, how retail and spa partnerships are built, how customer loyalty is created, and how we continue to innovate in the wellness space. • High growth potential. As the company grows, so do the opportunities. You'll have the chance to take on more responsibility and grow your career as we expand across markets. • Creative and supportive culture. We value creativity, experimentation, and a bias for action. We also believe in kindness, inclusion, and supporting one another as we build something we’re proud of. • Learn from a serial entrepreneur. Work directly with a founder who previously built a 7-figure innovation consultancy, an investment fund, and a physical social club - bringing deep experience in scaling companies, product innovation, and building community-driven brands. How to Apply Please submit your resume along with a portfolio/work samples that showcase relevant experience, such as email marketing, paid advertising, conversion optimization, or performance growth. We’re especially interested in seeing examples where you owned results or drove measurable impact. Compensation • Salary: $60,000–$72,000 base • Vacation: 10 days annually • Health: Basic health insurance • Perks: Free bath products 🛁

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