Growth Marketing Lead at BMO Insurance

Drive impactful marketing initiatives as Growth Marketing Lead at BMO Insurance, specializing in Retail Insurance. Utilize your expertise in lifecycle marketing and digital strategies to achieve substantial growth. As the Growth Marketing Lead, you will guide comprehensive marketing initiatives aimed at enhancing customer engagement and retention. With 5-7 years of digital marketing experience, you'll collaborate closely with BMO Bank and external partners to implement effective strategies. Your role will focus on analyzing insights to foster cross-sell opportunities within the Retail Insurance portfolio. Key Responsibilities: • Consult on comprehensive growth marketing strategies • Implement lifecycle marketing programs for customer retention • Lead growth initiatives with BMO Bank and other partners • Optimize content for improved customer engagement • Analyze data to drive actionable growth recommendations Requirements: • Bachelor's degree in Marketing or related field • 5-7 years in digital marketing with a growth focus • Proven lifecycle marketing experience in multiple channels • Strong analytical and project management skills • Familiarity with Adobe Analytics or Google Analytics Elevate BMO Insurance's Retail Insurance portfolio while driving engagement and growth through innovative marketing strategies.

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