Principal Product Manager (AI Growth)

• The Product Management team drives Asana’s product strategy and execution, translating customer needs and opportunities into a compelling roadmap and working cross-functionally to deliver impactful solutions for team productivity and collaboration. We’re helping to define the Work Management category and inventing new ways for teams to work more efficiently together and see the larger purpose behind their work • Our team works directly with Engineering, Design, Experience Research, and Data Science, as well as with Marketing, Sales, Support, and GTM teams to ship great products. You’ll take part in every type of product work here — from strategy to product to process improvements — conceptualizing, launching, and iterating on Asana itself for millions of teams around the world • Asana is pivoting to become an AI-first organization where AI consumption revenue and AI Teammates represent the core of our future. We are looking for a visionary Principal PM to lead the charge in redefining how humans and AI collaborate through vertical-specific, high-impact workflows • While you will manage how Asana is discovered and represented across major LLMs (representing roughly 25% of the role), your primary focus will be driving product-led growth (PLG) through industry-aligned AI experiences • Define and deliver verticalized use cases that AI Agents leverage across priority industries, translating workflows into AI-native experiences • Develop PLG motions that pioneer the “Copilot-to-Autopilot” journey, enabling autonomous AI Teammates to handle end-to-end workflows • Manage strategic partnerships with LLM providers to optimize how Asana surfaces in discovery environments, ensuring seamless entry for new users • Own and deliver on critical Growth KPIs, including AI Net ARR, AI Teammate adoption, and verticalized activation metrics • Operate with a 0→1 builder mentality to invent new playbooks for AI consumption revenue in a highly ambiguous environment • Influence cross-functional stakeholders in engineering, design, and executive leadership to align product strategy with emerging technology trends • Lead Asana’s acquisition playbook for emerging LLM-driven channels to drive how new users discover and adopt the platform Benefits • Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving • Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways. • Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.

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