About this role
About the Role Our client, a dynamic real estate firm, is seeking an innovative and experienced Real Estate Marketing Manager to lead their marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere while driving impactful marketing strategies for properties and the company brand. You will be responsible for developing and executing comprehensive marketing plans, overseeing digital marketing campaigns, content creation, social media management, and public relations initiatives. The ideal candidate possesses a creative flair, strong analytical skills, and a deep understanding of the real estate market dynamics. You will collaborate with sales teams, brokers, and leadership to ensure marketing strategies align with business objectives and effectively reach target audiences, supporting our client's presence in markets like Virginia Beach, Virginia, US . Key Responsibilities Develop and implement integrated marketing strategies for real estate properties and the company brand. Manage all aspects of digital marketing, including SEO, SEM, email marketing, and social media campaigns. Create compelling marketing collateral, including property brochures, website content, video scripts, and presentations. Oversee social media strategy, content calendar, and community engagement across various platforms. Develop and execute public relations strategies, including press releases and media outreach. Analyze marketing campaign performance, track KPIs, and provide regular reports with actionable insights. Collaborate with sales teams to develop lead generation strategies and support their efforts. Manage marketing budgets and vendor relationships effectively. Stay informed about industry trends, competitor activities, and best practices in real estate marketing. Ensure brand consistency across all marketing channels and communications. Requirements Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Minimum of 5 years of experience in marketing, with a significant portion focused on the real estate industry. Proven track record of developing and executing successful marketing campaigns that drive results. Strong expertise in digital marketing channels (SEO, SEM, social media, email marketing, content marketing). Excellent copywriting, editing, and creative content development skills. Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics). Strong project management and organizational skills, with the ability to manage multiple priorities in a remote setting. Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams. Creative thinker with a passion for real estate and innovative marketing solutions. Ability to work independently and take initiative in a remote work environment. Benefits Our client offers a competitive salary, performance-based incentives, and a comprehensive benefits package including health, dental, and vision insurance, a 401(k) plan with company match, and generous paid time off. As a remote-first organization, we champion work-life balance and provide the tools and support necessary for success. This is an exciting opportunity to shape the marketing vision for a leading real estate firm, with the potential to impact markets such as Virginia Beach, Virginia, US .