Senior Acquisition Marketing Lead

Job Overview BET99 is Canada's Premiere Online Sportsbook and Casino. Launched in 2020, we have consistently innovated the online gaming landscape every step of the way, exponentially growing our customer base and, in turn, our internal BET99 team! We’re a fast-paced company and are looking for individuals who live and breathe our core values: challenging the status quo, trust, transparency, integrity, and collaboration. We are seeking a highly motivated and results-driven Senior Acquisition Marketing Lead to direct the execution and optimization of our user acquisition strategy across multiple digital channels. Reporting to the Director of User Acquisition, this role will be responsible for managing paid media performance, driving customer acquisition growth, overseeing media budgets, and supporting the continued expansion of our digital marketing capabilities. Vacancy Status: New Responsibilities: • Develop and execute user acquisition strategies across paid digital channels, including: Google Ads (Search, Performance Max, YouTube, Display); Paid Socials (Meta, TikTok, Reddit, X); Programmatic Display & Video; Apple Search Ads; and Amazon Ads and emerging acquisition channels. • Manage campaign planning, audience targeting, budget allocation, bidding strategies, creative testing, and optimizations. • Establish campaign management processes and best practices. • Foster a culture of testing, learning, accountability, and continuous improvement. • Partner closely with Marketing Analytics and Business Intelligence teams to ensure accurate attribution, reporting, and measurement. • Translate campaign performance data into actionable business recommendations. • Develop & communicate regular performance reviews highlighting insights, opportunities, and strategic recommendations. • Collaborate with Creative, Product, CRM, Compliance, and Brand teams to develop effective acquisition campaigns. • Ensure all campaigns comply with applicable gaming regulations and advertising standards. • Support integrated growth initiatives across paid, organic, and lifecycle marketing programs. • Drive ongoing experimentation across creative, audience, landing page, and channel strategies. • Utilize internal systems and web analytics tools such as PowerBI, Google Analytics, Appsflyer, or similar platforms to track and report on KPIs. • Conduct A/B tests and multivariate tests to optimize campaign performance, landing pages, ad creatives, and messaging. • Support the development of team capabilities and contribute to future hiring and onboarding initiatives. • Stay up-to-date with the latest developments in digital marketing technologies, best practices, and regulations related to the online gambling industry. • Participate in ad hoc projects and provide support to the team as needed. Skills and Qualifications: • 4+ years of digital performance marketing experience. • 2+ years managing multi-channel paid media campaigns with significant monthly budgets. • Proven experience managing acquisition campaigns across Google Ads, Meta, and additional digital channels. • Experience in iGaming, sports betting, gaming, fintech, e-commerce, or other performance-driven industries. • Strong understanding of attribution, conversion tracking, analytics platforms, and customer acquisition funnels. • Experience mentoring or managing junior marketing team members. • Comfortable working in a dynamic, fast-paced environment, with the ability to communicate effectively across various departments. • A collaborative team player who can both lead independent initiatives and support team-wide objectives. Nice to have: • Experience within regulated industries, particularly iGaming • Familiarity with mobile app acquisition and app measurement platforms. • Experience with programmatic buying platforms and DSPs. • Knowledge of SEO, AEO, and broader growth marketing principles. Why Join BET99? Come for the career… stay for the culture. • Canada-wide remote freedom - your office is anywhere you want it to be. • Time off that feels good - paid vacation, paid sick days, plus your birthday off on us. • Early access to leadership - meet the CEO in your first 30 days and see how your work truly makes an impact. • Open-door leadership style - transparency and collaboration are core to how we operate. • Premium benefits - 100% employer paid, for you and your family. • Built-in career acceleration - Mentorship Programs led by industry veterans. • A community you’ll want to be part of - book clubs, monthly employee events, cross-team fun, and more. • Bring a friend, earn a bonus - our referral program rewards great connections. • Regular recognition programs - so your great work never goes unnoticed. • Modern tools and tech - making your job smoother, not harder. • A streamlined onboarding process - hit the ground running with confidence. • A company that invests in long-term relationships , not quick wins. Disclaimers: • This position does not use artificial intelligence during the hiring process.

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