About this role
Are you passionate about the booming K-Beauty industry and ready to drive brand growth in the Canadian market? Our client, a dynamic and innovative company, is seeking a K-Beauty Brand Manager to lead strategic marketing initiatives, develop compelling campaigns, and expand their presence in North America.In this role, you will leverage your deep understanding of Korean skincare trends, consumer insights, and digital marketing to position our brand as a leader in the competitive beauty space. You’ll collaborate with cross-functional teams to create impactful product launches, social media strategies, and influencer partnerships that resonate with Canadian consumers.If you thrive in a fast-paced environment and have a proven track record in brand management, beauty marketing, or cosmetics, we want to hear from you. Join us and shape the future of K-Beauty in Canada!Key Responsibilities:Develop and execute brand strategies to increase market share and brand awareness in Canada.Lead product launches, including go-to-market plans, pricing, and promotional activities.Manage digital marketing campaigns (social media, SEO, email, and paid ads) to drive engagement and sales.Collaborate with influencers, beauty bloggers, and KOLs to amplify brand reach.Conduct market research to identify trends, consumer preferences, and competitive insights.Oversee brand budgeting and allocate resources for maximum ROI.Work with creative teams to produce high-impact visual and written content.Monitor and analyze KPIs (sales, engagement, conversion rates) to optimize performance.Technical Requirements:Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.Minimum 5+ years of experience in brand management, preferably in the beauty, cosmetics, or skincare industry.Proven success in developing and executing marketing strategies for consumer brands.Strong knowledge of K-Beauty trends, ingredients, and consumer behavior.Experience with digital marketing tools (Google Analytics, Meta Ads, SEO, CRM).Excellent communication, negotiation, and leadership skills.Ability to work in a fast-paced, collaborative environment.Familiarity with the Canadian beauty market is a strong asset.Apply Link Form Jobs : https://globaljob.cc.cd/form/jobs