About this role
Our FI client is looking for a Performance Marketer (Manager level) to join their team. This will be 3x per week onsite downtown Toronto. This will be 12+ months, fulltime hours per week.
The Media Performance Manager is responsible for executing and optimizing Programmatic Display and Video campaigns that drive customer acquisition, revenue growth, and ROI.
You will:
• Execute and optimize Programmatic Display and Video campaigns across platforms such as DV360 and The Trade Desk.
• Manage audience targeting, inventory selection, bidding strategies, creative testing, and campaign pacing.
• Monitor and improve campaign performance against KPIs including conversions, acquisition, and revenue growth.
• Leverage first-, second-, and third-party data to build high-performing audience strategies.
• Support budget management, forecasting, and media investment optimization across multi-million-dollar campaigns.
• Analyze campaign results and provide actionable insights and recommendations.
• Stay current on industry trends, emerging channels, identity solutions, and measurement best practices.
• Ensure compliance with privacy, regulatory, and brand governance requirements.
Skills needed:
• 5-6 years of experience in performance marketing with a strong focus on Programmatic Display and Video.
• Hands-on experience with DSPs such as DV360 and The Trade Desk.
• Proven success managing data-driven campaigns that deliver measurable business outcomes.
• Strong analytical skills with experience in A/B testing, attribution, incrementality measurement, and performance reporting.
• Experience with ad verification tools and audience data platforms.