Marketplace Marketing Specialist

<div class="content-intro"><h1 class="MuiGrid-root css-1j4zddb"><span style="color: rgb(37, 71, 123);">Who we are:</span></h1> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our&nbsp;<a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-sbvzk" style="color: rgb(102, 120, 140);" href="https://careers.geotab.com/blog/">blog</a>&nbsp;and follow us @InsideGeotab on&nbsp;<a class="MuiTypography-root MuiTypography-inherit MuiLink-root MuiLink-underlineHover css-sbvzk" style="color: rgb(102, 120, 140);" href="https://www.instagram.com/insidegeotab/">Instagram</a>.&nbsp;</span></div></div><div class="MuiGrid-root css-17v2lcf"> <h1><span style="color: rgb(37, 71, 123);">Who you are:</span></h1> <p><span style="color: rgb(102, 120, 140); font-size: 12pt;">We are always looking for amazing talent to contribute to our growth and deliver results! Geotab is seeking a Marketplace Marketing Specialist who has a sharp ability to grasp partner and reseller behaviors, and loves leveraging that knowledge to generate creative ideas. You know how to utilize specialized marketing concepts, principles, and tactics to drive revenue. If you love technology, and are keen to join an industry leader — we would love to hear from you!</span></p> <h1><span style="color: rgb(37, 71, 123);">What you'll do:</span></h1> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">In this role, you will be responsible for developing and executing marketing plans to reach specified targets (from brand awareness to product and system promotion), as well as managing the onboarding of partners globally. You will apply your specialized marketing expertise directly to our Marketplace activities to help scale our global ecosystem.</span></p> <h1><span style="color: rgb(37, 71, 123);">How you'll make an impact:</span></h1> <ul> <li> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Brainstorm and develop ideas for internal or external marketing activities by leveraging&nbsp; knowledge and expertise in content development and optimization, advertising, and events planning.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Liaise with Resellers, Partners, and internal staff to execute targeted promotional events and campaigns.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Plan and execute initiatives to reach the target audience through appropriate channels (e.g. social media, e-mail).</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Manage the Marketplace marketing onboarding process globally for new Marketplace Partners from start to finish.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Present the onboarding requirements and be available to answer questions and provide recommendations and content writing support throughout the onboarding process.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Review submitted marketing materials to assess the content and design quality, providing feedback and edits to help them improve when necessary.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Guide Partners to create their solution page in the Partner Portal, assisting them with writing and editing their content to ensure a quality product page.&nbsp;</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Upload and maintain Partner marketing documentation on<a style="color: rgb(102, 120, 140);" href="http://sales.geotab.com/"> sales.geotab.com</a> (MASH).</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Evolve and enhance the Marketing strategy for Geotab’s Marketplace.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Track Partner progress in JIRA and in the Onboarding Checklist, providing recommendations and status updates for external Partners and internal Geotabbers.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Maintain a working relationship with all Marketplace Partners post-launch, helping them update documents and improve marketing materials when needed.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Update and Maintain Oakville Marketplace room by showcasing Order Now Partners.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Create and maintain a repository to track MP partner and reseller partnership collaborations.&nbsp;</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Collaborate with marketing and other internal teams to coordinate brand awareness and marketing efforts.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Identify opportunities to innovate and create better, creative marketing campaigns.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Remain current on the latest trends and best practices for Marketing.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Support Geotab global strategic initiatives.</span></p> </li> </ul> <h1><span style="color: rgb(37, 71, 123);">What you'll bring to this role:</span></h1> <ul> <li> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">3-5 years of experience as a Marketing Specialist or a similar role.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Post-Secondary Diploma/Degree specialization in Marketing, Business, Communications or a related field.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Equivalent combination of education and/or work experience in related field may be substituted</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Knowledge of HTML, CSS and web development tools.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Demonstrable experience in marketing data analytics and tools.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Thorough understanding of marketing elements (i.e. traditional and digital marketing such as SEO/Social media) and market research methods.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Experience working within a technical or engineering organization/knowledge of the high-technology industry is an asset.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Creative mindset.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Able to work well under pressure and respond to fast changing priorities and deadlines.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and relationship management skills.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Excellent verbal and written communication skills, including comfort with delivering presentations and training.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Must stay relevant to technology and should have the flexibility to adapt to the growing technology and market demands.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Strong interpersonal relationship building skills.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">A strong team-player with the ability to engage with all levels of the organization.</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Technical competence using software programs, including, but not limited to, Google Suite for business (Sheets, Docs, Slides).</span></p> </li> <li style="font-size: 12pt; color: rgb(102, 120, 140);"> <p><span style="font-size: 12pt; color: rgb(102, 120, 140);">Entrepreneurial mindset and comfortable in a flat organization.</span></p> </li> </ul> </div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-1spul5l"><span style="color: rgb(102, 120, 140);"><strong>Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.</strong></span></div> <div class="MuiGrid-root css-1spul5l">&nbsp;</div> <div class="MuiGrid-root css-1spul5l"><span style="color: rgb(102, 120, 140);"><strong>This posting is for an existing vacancy.</strong></span></div> <div class="MuiGrid-root css-1spul5l">&nbsp;</div> <h1 class="MuiGrid-root css-1spul5l"><span style="color: rgb(37, 71, 123);">Why job seekers choose Geotab:</span></h1> <div class="MuiGrid-root css-1spul5l"> <div class="MuiGrid-root css-1spul5l"> <p><span style="color: rgb(102, 120, 140);">Flex working arrangements</span><br><span style="color: rgb(102, 120, 140);">Home office reimbursement program</span><br><span style="color: rgb(102, 120, 140);">Baby bonus &amp; parental leave top up program</span><br><span style="color: rgb(102, 120, 140);">Online learning and networking opportunities</span><br><span style="color: rgb(102, 120, 140);">Electric vehicle purchase incentive program</span><br><span style="color: rgb(102, 120, 140);">Competitive medical and dental benefits</span><br><span style="color: rgb(102, 120, 140);">Retirement savings program</span></p> <p><strong><span style="color: rgb(102, 120, 140);">*The above are offered to full-time permanent employees only</span></strong></p> </div> <div class="MuiGrid-root css-1spul5l"> <h1 class="MuiGrid-root css-1j4zddb"><span style="color: rgb(37, 71, 123);">How we work:</span></h1> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140);">At Geotab, we have adopted a&nbsp;flexible hybrid&nbsp;working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!</span></div> <div class="MuiGrid-root css-17v2lcf">&nbsp;</div> <div class="MuiGrid-root css-17v2lcf"><span style="color: rgb(102, 120, 140); font-size: 8pt;">We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our <a href="https://www.geotab.com/privacy-policy/">Privacy Policy</a>. Click <a href="https://docs.google.com/document/d/1uE3uV2SSp0YnYx4utU9QdhN8Q_RzqMphI_pVJyVWQn8/edit?tab=t.0">here</a> to read our Privacy Notice.&nbsp;</span></div> </div> </div><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The annual base salary for this position is the expected annual salary for this role, and may be subject to change. Geotab offers various perks and benefits and other compensation components that an individual may be eligible for. The actual base salary for this position depends on a variety of factors such as but not limited to skills, qualifications, education and overall experience, including the location the applicant lives while performing the job. This also includes equity with other team members and alignment with local market data. All offers of employment are contingent upon proof of eligibility to work and the individual's ability to pass a background check.</p></div><div class="title">Hiring Range</div><div class="pay-range"><span>$52,300</span><span class="divider">&mdash;</span><span>$60,500 CAD</span></div></div></div>

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