Manager, Global Social Marketing

<p id="p-rc_0cc66fabb1b5adf1-27" data-path-to-node="3"><span style="font-size: 12pt;"><span data-path-to-node="3,1"><span class="citation-55"><strong>Who We Are</strong> </span></span> </span></p> <p id="p-rc_0cc66fabb1b5adf1-28" data-path-to-node="4"><span style="font-size: 12pt;"><span data-path-to-node="4,1"><span class="citation-54">At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. </span></span><span data-path-to-node="4,4"><span class="citation-53">We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre. </span></span> </span></p> <p id="p-rc_0cc66fabb1b5adf1-29" data-path-to-node="5"><span style="font-size: 12pt;"><span data-path-to-node="5,1"><span class="citation-52">Our portfolio is brought to life by some of the most influential game development studios in the world. </span></span><span data-path-to-node="5,4"><span class="citation-51">Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms. </span></span><span data-path-to-node="5,7"><span class="citation-50">But what truly powers 2K is our people. </span></span><span data-path-to-node="5,10"><span class="citation-49">We believe the best ideas come from teams that feel empowered, supported, and inspired. </span></span><span data-path-to-node="5,13"><span class="citation-48">As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work. </span></span> </span></p> <p id="p-rc_0cc66fabb1b5adf1-30" data-path-to-node="6"><span style="font-size: 12pt;"><span data-path-to-node="6,1"><span class="citation-47">What We Need </span></span> </span></p> <p data-path-to-node="7"><span style="font-size: 12pt;">2K is looking for a Manager, Global Social Marketing, to join the Digital Community Marketing team and help develop and execute best-in-class Social Marketing campaigns across the Gearbox portfolio, including the Borderlands franchise.</span></p> <p data-path-to-node="8"><span style="font-size: 12pt;">Reporting to the Sr. Manager, Global Social Marketing, support the development of the social marketing vision and strategy for the portfolio, and drive the execution of the social campaigns throughout the lifecycle of the franchise projects. The ideal candidate will be a gaming enthusiast with a passion for the Borderlands franchise, with expert knowledge and deep drive for social marketing campaigns that serve player communities.</span></p> <p id="p-rc_0cc66fabb1b5adf1-31" data-path-to-node="9"><span style="font-size: 12pt;"><span data-path-to-node="9,1"><span class="citation-46">What You’ll Do </span></span> </span></p> <p data-path-to-node="10"><span style="font-size: 12pt;"><strong data-path-to-node="10" data-index-in-node="0">Social Marketing</strong></span></p> <ul data-path-to-node="11"> <li style="font-size: 12pt;"> <p data-path-to-node="11,0,0"><span style="font-size: 12pt;">Serve as the social marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts, while managing expectations, timelines, and needs of the team to execute social marketing workstreams and campaigns.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="11,1,0"><span style="font-size: 12pt;">Collaborate in the development of our social marketing strategy with the Sr. Manager, Global Social Marketing.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="11,2,0"><span style="font-size: 12pt;">Develop and execute social marketing campaigns from audience insights that align with our identified target audiences.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="11,3,0"><span style="font-size: 12pt;">Develop social engagement and growth performance metrics, providing in-depth performance analysis and consistent reporting on campaign performance, channel engagement and player sentiment.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="11,4,0"><span style="font-size: 12pt;">Steer creative ideation and social content development needed to launch best-in-class campaigns.</span></p> </li> </ul> <p data-path-to-node="12"><span style="font-size: 12pt;"><strong data-path-to-node="12" data-index-in-node="0">Collaboration and Communication</strong></span></p> <ul data-path-to-node="13"> <li style="font-size: 12pt;"> <p data-path-to-node="13,0,0"><span style="font-size: 12pt;">Collaborate with cross-functional publishing partners (Brand Marketing, Community Management, Creator/Influencer Marketing, Product Management, Insights &amp; Analytics) in defining social marketing strategies and campaigns.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="13,1,0"><span style="font-size: 12pt;">Regularly partner, present, and report to key stakeholders on social marketing strategies, plans, findings, results, and recommendations that influence product and marketing roadmaps in service of our players.</span></p> </li> </ul> <p id="p-rc_0cc66fabb1b5adf1-32" data-path-to-node="14"><span style="font-size: 12pt;"><span data-path-to-node="14,1"><span class="citation-45"><strong>What Will Make You A Great Fit</strong> </span></span> </span></p> <p data-path-to-node="15"><span style="font-size: 12pt;">You will develop and implement platform-specific global social marketing strategies to increase our presence across social channels, increase cultural relevance for our game &amp; brand, and promote positive sentiment and growth for our player communities. Must have strong cross-functional collaboration and project management skills. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role.</span></p> <ul data-path-to-node="16"> <li style="font-size: 12pt;"> <p data-path-to-node="16,0,0"><span style="font-size: 12pt;">A proven track record (4-6+ years) as a Global Social Marketing leader in live service games.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="16,1,0"><span style="font-size: 12pt;">An expert in social marketing, skilled at crafting integrated social marketing strategies across channels and touchpoints.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="16,2,0"><span style="font-size: 12pt;">Deep understanding of community &amp; social media platform nuances globally (especially Twitch, YouTube, Discord, TikTok, Reddit, Steam and other gaming platforms).</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="16,3,0"><span style="font-size: 12pt;">Strong knowledge and proficiency with social marketing and reporting tools, with a keen sense of what, why, and how metrics need to be delivered on.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="16,4,0"><span style="font-size: 12pt;">Excellent written and interpersonal communication skills, with the ability to build long-term relationships with internal and external stakeholders.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="16,5,0"><span style="font-size: 12pt;">Powerful presentation skills with the ability to create compelling presentations to support strategy and thinking, as well as present to both peers, reports, and company leadership.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="16,6,0"><span style="font-size: 12pt;">Strong team management skills and cross-functional leadership competency, with an understanding of a matrixed organization and how to navigate.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="16,7,0"><span style="font-size: 12pt;">A strong leader who can make critical decisions quickly, while taking a measured approach to risk, and be willing to have the hard conversations when needed.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="16,8,0"><span style="font-size: 12pt;">Flexibility and the ability to pivot directions when needed.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="16,9,0"><span style="font-size: 12pt;">Good taste in content and an eye for which social marketing approaches will move the needle.</span></p> </li> <li style="font-size: 12pt;"> <p data-path-to-node="16,10,0"><span style="font-size: 12pt;">Extensive knowledge of a wide array of gaming genres and communities.</span></p> </li> </ul> <p data-path-to-node="18"><span style="font-size: 12pt;">The pay range for this position in California at the start of employment is expected to be between $100,200 and $135,000 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.</span></p> <p data-path-to-node="19"><span style="font-size: 12pt;">Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.</span></p> <p data-path-to-node="20"><span style="font-size: 12pt;">Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses. Ontario only: The use of Artificial Intelligence is not being used to screen candidates. The position is for an existing vacancy.</span></p> <p id="p-rc_0cc66fabb1b5adf1-33" data-path-to-node="21"><span style="font-size: 12pt;"><span data-path-to-node="21,1"><span class="citation-44">As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. </span></span><span data-path-to-node="21,4"><span class="citation-43">Please contact us if you need reasonable accommodation. </span></span> </span></p> <p id="p-rc_0cc66fabb1b5adf1-34" data-path-to-node="22"><span style="font-size: 12pt;"><span data-path-to-node="22,1"><span class="citation-42">Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts. </span></span> </span></p> <p data-path-to-node="23"><span style="font-size: 12pt;">#LI-Hybrid</span></p>

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