Market Manager - Retail Direct Engagement Program (Charlotte, NC)

<h1 data-start="242" data-end="299"><strong data-start="244" data-end="297">Market Manager – Retail Direct Engagement Program</strong></h1> <p data-start="300" data-end="553"><strong data-start="300" data-end="313">Location:</strong> Charlotte, NC (In-Market Role | Up to 40-mile radius from Uptown Charlotte)<br data-start="389" data-end="392"><br data-start="460" data-end="463"></p> <p><strong>Overview</strong><br>We are seeking a highly motivated Market Manager to serve as the market point of contact for a&nbsp;multi-week retail engagement program in a highly regulated industry (tobacco/nicotine). The&nbsp;ideal candidate thrives in dynamic environments, leads market teams with confidence, and has&nbsp;a proven ability to engage store managers and consumers while ensuring program compliance&nbsp;and accuracy. This role requires equal parts people leadership, operational oversight, and on-the-ground presence to deliver results at the highest standard.&nbsp;The Market Manager will oversee all in-market execution, ensuring store readiness, inventory management, and accurate field audits and recaps. They will lead training, coaching, and talent development for a team of brand specialists, fostering performance excellence across teams.&nbsp;The Market Manager is also responsible for elevating concerns, monitoring competitive activity,&nbsp;and sharing best practices to drive continuous program optimization.</p> <p>&nbsp;</p> <p><strong>Key Responsibilities</strong></p> <p>● Program Leadership: Manage and motivate a team of field specialists across a multi-week engagement program, ensuring they are trained, supported, and consistently&nbsp;adhering to the retail engagement schedule and meeting performance standards<br>● Compliance &amp; Accuracy: Uphold program integrity by monitoring adherence to regulatory&nbsp;requirements, reviewing reports daily for accuracy and completeness, and correcting&nbsp;discrepancies swiftly.<br>● Team Training &amp; Development: Assist with onboarding and ongoing coaching of&nbsp;specialists, ensuring they are equipped to confidently engage consumers and represent&nbsp;the brand in a professional, compliant manner.<br>● Operational Excellence: Maintain accurate inventory of program materials and assets,&nbsp;ensuring timely distribution, tracking, and accountability.<br>● Retail Engagement: Build and maintain strong relationships with retail partners through&nbsp;weekly in-person visits and regular communications focused on activation scheduling,&nbsp;inventory planning, consumer engagement, program feedback, and sales metrics.<br>● Reporting &amp; Insights: Deliver timely feedback and actionable insights to internal teams,&nbsp;identifying opportunities to improve execution, consumer engagement, and retailer&nbsp;satisfaction.</p> <p>&nbsp;</p> <p><strong>Qualifications</strong><br>● 5-7 years of experience in field marketing, brand activation, retail engagement, or related&nbsp;roles.<br>● Demonstrated experience managing teams in fast-paced, consumer-facing&nbsp;environments.<br>● Strong understanding of compliance in regulated industries and ability to enforce&nbsp;guidelines with consistency.<br>● Highly detail-oriented with exceptional organizational, problem-solving, and reporting&nbsp;skills.<br>● Energetic, engaging, and approachable personality with the ability to connect with&nbsp;consumers and retailers.<br>● Ability to confidently learn and communicate complex product information.<br>● Flexible schedule, including evenings and weekends as program requires.<br>● In-market travel required up to a 40-mile radius.<br>● Must be 25+ and hold a valid driver’s license with reliable transportation.</p> <p>&nbsp;</p> <p><strong>What We’re Looking For</strong><br>We want a hands-on leader who can coach and inspire teams, ensure flawless program&nbsp;execution, and bring an engaging, professional presence to every interaction. The right<br>candidate will combine operational precision with the ability to connect authentically with various&nbsp;audiences and stakeholders —all while maintaining strict compliance in a regulated industry.</p> <p>&nbsp;</p> <p>&nbsp;</p>

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