About this role
About the Role Our client is seeking an experienced and strategic E-commerce Digital Marketing Manager to lead their online marketing efforts in **Markham, Ontario**. This role is pivotal in driving online sales, enhancing brand presence, and optimizing the customer acquisition funnel. You will be responsible for developing and executing comprehensive digital marketing strategies, managing various online channels, and analyzing performance to achieve business objectives. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, email marketing, and content strategy, with a proven ability to manage budgets and lead cross-functional teams. You will play a critical role in growing our client's e-commerce business through innovative and data-driven marketing initiatives. This is a leadership opportunity for a seasoned digital marketer. Key Responsibilities Develop and implement integrated digital marketing strategies to drive traffic, engagement, and conversions for the e-commerce platform. Oversee and optimize all paid advertising campaigns (SEM, social media, display) to maximize ROI. Manage and grow organic search presence through SEO best practices and content strategy. Develop and execute email marketing campaigns to nurture leads and retain customers. Manage the social media strategy, including content creation, community engagement, and paid social efforts. Analyze website traffic and user behavior using analytics tools (e.g., Google Analytics) to identify optimization opportunities. Manage the digital marketing budget, ensuring efficient allocation of resources and tracking expenditures. Collaborate with product, sales, and creative teams to ensure marketing efforts align with business goals. Stay abreast of the latest digital marketing trends, tools, and technologies. Lead and mentor a team of digital marketing specialists. Requirements Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 6 years of experience in digital marketing, with at least 3 years in a management role focusing on e-commerce. Proven track record of developing and executing successful digital marketing strategies that drive revenue growth. In-depth knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and analytics. Experience with major e-commerce platforms and marketing automation tools. Proficiency in using web analytics tools (e.g., Google Analytics) and data visualization tools. Strong analytical, strategic thinking, and problem-solving skills. Excellent leadership, communication, and interpersonal skills. Ability to manage multiple projects and budgets effectively. Experience with A/B testing and conversion rate optimization (CRO). Benefits Competitive salary and performance-based bonuses. Comprehensive health, dental, and vision insurance. Opportunities for professional development, conferences, and training. A dynamic and collaborative work environment located in **Markham, Ontario**. Generous paid time off and holidays. Employee discounts on our client's products. Significant opportunities for career advancement. Access to cutting-edge marketing technologies and resources. Regular team-building events and company initiatives.