About this role
Drive brand success as a Trade Marketing Manager at Sleeman Breweries in Calgary, Alberta. Lead impactful below-the-line marketing strategies to enhance brand performance and engagement. In this managerial role, you will oversee the development and execution of trade marketing programs, promotions, and events for a top Canadian brewery.
Your strong leadership skills and marketing expertise will be essential for aligning brand strategies with local market needs, ensuring optimal execution and performance through insightful data analysis and collaboration. Key Responsibilities:
• Develop trade marketing programs and promotions for all brands
• Evaluate campaign performance using data and insights
• Collaborate with Sales and National Brand Managers
• Manage the regional trade marketing budget and ROI
• Lead and coach Brand Activity Managers for high performance Requirements:
• Minimum 5 years in marketing, preferably CPG
• Proven tactical marketing plan execution
• Strong business acumen and people management skills
• Proficiency in Microsoft Office suite
• Post-secondary education in Marketing or related field Become part of Sleeman Breweries to influence brand growth through strategic trade marketing initiatives.