Email Marketing Manager (Remote First)

We’re looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn’t just about newsletters; it’s about managing high‑volume, highly segmented journeys for a diverse range of SMB industries. In this role, you’ll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high‑converting creative. If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you. Please note: This is a 12‑month parental leave contract. Responsibilities • Campaign Management: Plan, build, and manage end‑to‑end email initiatives, including newsletters, promotions, and onboarding sequences. • Audience Segmentation: Ensure precise targeting by managing schedules, automation, and effective audience segmentation. • Platform Mastery: Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data‑driven targeting. • Content & Design: Write high‑converting copy and collaborate on visually effective email templates and layouts. • Automation & Journeys: Develop and maintain sophisticated automated journeys for lead nurturing and long‑term engagement. • Optimization & Testing: Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics. • Performance Analytics: Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization. • AI Innovation: Identify and implement practical AI applications to improve marketing effectiveness and personalization. Requirements • Rich Experience: 5+ years in email focused marketing roles. • Technical Proficiency: Strong, recent hands‑on experience with both HubSpot and Salesforce. • Strategic Execution: Ability to manage the full campaign lifecycle from initial planning through launch. • Marketing Mechanics: Deep understanding of automation, customer journey orchestration, and list health. • Industry Knowledge: Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E‑commerce). • Analytical Skills: Demonstrated ability to translate campaign data into improved conversion rates. • Communication Skills: Strong copywriting expertise with an eye for design and template structure. • Forward‑Thinking: A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing. Salary: $100,000 – $125,000 a year Benefits & Perks • Remote‑first setup for added flexibility. • Home office allowance to create a comfortable workspace. • Top‑tier tech: ‘Office in a box’ with all necessary tech equipment. • Half days before public holidays: Enjoy half days before long weekends. • Flexible health and dental plans for families, including mental health support. • Health & personal spending accounts to invest in wellness your way. • Parental leave top‑up, because family comes first. • Education assistance reimbursement for courses, conferences, books, and memberships. • Opportunities to learn from industry experts and grow your career. • Weekly Friday huddles to share updates and connect across teams. • Virtual & in‑person team‑building events to strengthen our culture. #J-18808-Ljbffr

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