Engagement Marketing Manager RBC Toronto

Elevate customer loyalty as Engagement Marketing Manager with RBC's Avion Rewards in Toronto. Leverage data and creativity to design impactful marketing strategies that resonate with customers every day. As a key member of the Avion Rewards Marketing team, you’ll oversee high-impact engagement programs. Your role involves shaping marketing plans, launching customer-focused initiatives, and crafting win-back strategies for lapsed customers. You will partner with various teams to enhance loyalty programs and drive the usage of the ShopPlus extension. Key Responsibilities: • Develop and execute marketing plans for customer engagement • Design and manage engaging marketing test campaigns • Collaborate on new feature launches based on customer needs • Shape communication strategies to win back lost customers • Drive awareness and adoption of ShopPlus marketing programs Requirements: • Bachelor’s degree in Marketing or Communications • Over 5 years of marketing experience • Strong project management and prioritization skills • Experience in developing creative briefs and marketing initiatives • Metrics-driven mindset for digital campaign execution Make a lasting impact on customer relationships and engagement for RBC's Avion Rewards in Toronto.

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