About this role
Join Upland Software's Ottawa team as a Marketing Manager. Spearhead go-to-market initiatives and demand generation in a full-time, on-site capacity. In this role, you will implement vertical-specific marketing strategies targeting key industries. You'll partner with sales and product teams to craft clear messaging and produce high-quality content that drives buyer engagement. Your ability to analyze campaign performance will be crucial for ongoing improvements and success. Key Responsibilities: • Outline go-to-market initiatives for sales alignment • Produce tailored content for key buyer personas • Leverage insights to refine marketing programs • Monitor and analyze campaign effectiveness • Support webinars and outbound campaigns as needed Requirements: • Minimum of 5 years in enterprise SaaS marketing • Proven expertise in content simplification • Ability to handle multiple initiatives at once • Strong collaboration skills with sales teams • Organizational skills and attention to detail Lead marketing innovations and enhance customer engagement with Upland Software in Ottawa. #J-18808-Ljbffr