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Senior Associate Product Manager

Appnovation
Vancouver, British ColumbiaOn-siteMay 24
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About this role

• As a Product Manager at Appnovation, you will partner directly with clients and cross-functional teams to define, shape, and deliver high-impact digital products • Sitting at the center of product definition, you will connect business goals, user needs, experience design, and technical realities—ensuring teams are building the right solutions in the right way • Working closely with project stakeholders, you will define the business requirements and functional specifications on each project • Excellence in customer service along with a dedicated proactive attitude is an essential component of this role. Our goal is to achieve a true balance between quality, client satisfaction, efficiency, success, and profitability • Work with Account Managers and Project Managers to determine the approach, deliverables, and estimated effort necessary for product shaping and business analysis activities • Lead discovery sessions to elicit client requirements through various techniques such as interviews, workshops, focus groups, and brainstorming exercises, translating ambiguity into structured plans • Lead backlog grooming, sprint planning, and estimations within an agile environment; translate complex requirements into actionable specifications in the form of epics and user stories • Develop professional client-facing documentation, including Business Requirements Documents (BRD) and Functional Specifications, maintaining excellence in version control and adherence to company style guides • Facilitate seamless communication between creative, business, and technical teams across all levels of the customer’s organization, from Executives to IT and Marketing • Utilize various methods to support requirements, including use cases, process map diagrams (as-is/to-be), and wireframes using industry-standard software • Build and maintain solid relationships with clients, guiding them through trade-offs and constraints while acting as a credible proxy for the client to the development teams • Identify risks, dependencies, and gaps early; test the accuracy and usability of documentation; and provide client training for areas such as content administration or custom utility functions • Mentor junior team members, elevate delivery quality, and leverage AI tools and modern methods to improve efficiency and output across the Strategy + Product practice
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