About this role
Marketing & Customer Experience Manager
Weeve
Full-Time | On-site | Montreal
Join Weeve and Transform the Way Professional Drivers Experience Their Career
At Weeve, we believe our customers deserve much more than a vehicle rental.
They deserve an experience that helps them succeed, develop their career, and build their future.
We are looking for a Marketing & Customer Experience Manager who can grow our brand, generate sustainable business growth, and redesign every interaction between Weeve and our customers.
This role combines strategic marketing, demand generation, brand management, and customer experience design. You will work directly with senior leadership to define and execute the initiatives that will accelerate our growth across Canada.
Your Mission
You will be responsible for two key strategic areas:
1. Develop and execute Weeve's marketing strategy to generate a consistent pipeline of qualified leads for our sales team.
2. Design and continuously improve the Weeve customer experience, ensuring every interaction is simple, professional, memorable, and contributes to our customers' long-term success.
You are both a strategist and a builder—someone who can quickly turn ideas into measurable results.
Your ResponsibilitiesMarketing & Demand Generation
• Develop and execute Weeve's marketing strategy.
• Design and manage customer acquisition campaigns.
• Generate a consistent flow of qualified leads for the Sales team.
• Optimize customer acquisition cost (CAC) and campaign return on investment (ROI).
• Develop SEO, SEM, and digital advertising strategies.
• Manage campaigns across Meta, Google Ads, LinkedIn, and other relevant platforms.
• Develop marketing partnerships and referral programs.
• Define marketing KPIs and build executive dashboards.
Digital Platforms Management
Oversee and continuously optimize Weeve's digital presence across:
• Website
• Facebook
• Instagram
• LinkedIn
• Google Business Profile
• YouTube
• TikTok
• Email marketing
• CRM automations
• Digital advertising platforms
You will ensure a consistent and professional brand image across every customer touchpoint.
Content Strategy & Creation
• Develop the editorial calendar.
• Oversee content production.
• Create or coordinate the production of videos, photography, articles, customer stories, testimonials, and case studies.
• Develop campaigns showcasing the success stories of our drivers.
• Collaborate with internal and offshore content production teams.
Customer Experience
You will own and continuously improve the entire Weeve customer journey.
Your responsibilities include:
• Mapping every customer touchpoint.
• Identifying friction points and opportunities for improvement.
• Simplifying operational processes.
• Improving customer communications.
• Developing loyalty and retention programs.
• Measuring customer satisfaction and experience.
• Continuously improving every stage of the customer lifecycle.
You will work closely with all our depaertments to deliver a seamless, consistent, and exceptional customer experience.
Innovation & Continuous Improvement
• Identify opportunities to improve marketing performance and customer experience.
• Implement new marketing technologies and automation tools.
• Leverage Artificial Intelligence to increase productivity and creativity.
• Rapidly test new ideas and measure their effectiveness.
• Build a culture of continuous improvement driven by data and experimentation.
Leadership & Project Management
• Manage multiple strategic initiatives simultaneously.
• Coordinate internal teams and external partners.
• Work with marketing agencies, designers, developers, and technology vendors.
• Manage project timelines and budgets.
• Present recommendations and performance reports to senior leadership.
• Manage onshore and offshore contractors and suppliers.
Your Profile
• Minimum of 10 years of experience in marketing, growth, customer experience, or product management.
• Proven experience in lead generation and customer acquisition.
• Strong background in digital marketing and campaign management.
• Solid understanding of customer journey mapping and Customer Experience (CX) best practices.
• Excellent analytical and problem-solving skills.
• Highly results-oriented with strong business acumen.
• Ability to manage multiple projects in a fast-paced environment.
• Outstanding written and verbal communication skills.
• Bilingual in French and English is required.
Technical Skills
Experience with the leading marketing, content creation and AI tools is considered a strong asset:
• Salesforce, GoHighLevel, Google Analytics, Google Ads, Meta Business Suite. LinkedIn Campaign Manager, Google Tag Manager, Canva, Adobe Creative Suite
A strong command of Artificial Intelligence tools is highly desirable, including:
• ChatGPT, Claude, Gemini & NanoBanana, Perplexity, Midjourney, DALL·E, Sora, Canva AI
What Success Looks Like
Within your first 12 months, you will have:
• Significantly increased the number of qualified leads generated each month.
• Built a strong and consistent digital presence across all platforms.
• Improved marketing conversion rates.
• Redesigned and implemented a distinctive Weeve customer experience.
• Increased customer satisfaction and retention.
• Implemented tools, processes, and automation that support sustainable growth.
Why Join Weeve?
• Make a meaningful impact on the future of sustainable mobility in Canada.
• Play a strategic role with direct influence on the company's growth.
• Enjoy significant autonomy to build, test, and implement your ideas.
• Work alongside an ambitious, entrepreneurial leadership team.
• Operate in an environment where innovation, emerging technologies, and Artificial Intelligence are part of everyday business.
• Help build a powerful brand and create a customer experience that sets a new standard for the industry.
Ready to build the future of marketing and customer experience at Weeve? We look forward to learning more about you and your ideas.