About this role
Lead marketing automation at Newforma as a Marketing Operations Manager. Focus on driving pipeline growth, refining conversion processes, and utilizing advanced HubSpot features within a global team.
As a crucial member of Newforma's marketing department, you'll be instrumental in transforming how marketing impacts revenue through automation and strategic operations. Your role will encompass not only the management of HubSpot workflows but also enriching customer experiences via segmentation and engagement tactics. Transition insights into actionable strategies to ensure seamless collaboration across teams.
Key Responsibilities:
• Direct HubSpot automation and lifecycle management
• Implement AI-driven workflows for segmentation and alerts
• Coordinate marketing operations for events and digital campaigns
• Analyze performance to optimize customer strategies
• Deliver insightful reporting to stakeholders
Requirements:
• 4–6 years in SaaS marketing operations
• Expertise in HubSpot and automation frameworks
• Demonstrated experience in B2B revenue-oriented programs
• Capable of measuring and analyzing campaign performance
• Familiar with AI tools for marketing efficiency
Drive impactful marketing strategies and operational excellence at Newforma, contributing to global project success.
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