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Manager of Marketing Communications Role

International Financial Group
Toronto, OntarioOn-site2 weeks ago
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About this role

Join a prestigious Top 5 Canadian bank as the Manager of Marketing Communications on a 12-month contract based in downtown Toronto. This role focuses on creating and executing effective marketing strategies for credit cards. In this position, you will lead the development of strategic marketing campaigns while collaborating with various teams and external vendors. Your expertise in creative development and budget management will be essential to maximizing ROI. Experience in performance analytics will allow you to assess campaign success and enhance future marketing efforts. Key Responsibilities: • Create and execute direct marketing strategies for credit cards • Collaborate with internal teams and external stakeholders • Ensure adherence to brand guidelines and manage creative processes • Optimize marketing budgets for effective spending • Measure campaign success and apply insights for improvement Requirements: • 1+ years in marketing communications management • 1+ years of experience in financial services • Strong background in client email communication • Experience managing marketing budgets effectively • Bachelor's degree in Marketing or related discipline Lead marketing initiatives that resonate with customers and drive growth at one of Canada’s top banks.
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