About this role
Overview
AI-First UI/UX Design Manager (Relocate to Dubai to build an AI-native global brand) at Puffy. Based in Dubai headquarters, you will report to the CEO and hold ultimate ownership of our e-commerce web design. This role is a strategic partner tasked with revolutionizing our design process and customer experience through the integration of artificial intelligence.
We are seeking a visionary and results-oriented AI-First UI/UX Design Manager to lead our design function into the future.
Responsibilities
• Architect the AI-First design revolution by building an AI-powered design practice. Deploy Figma AI, Adobe Firefly, and LLM systems to reduce design-to-deployment time and create conversion-focused e-commerce experiences with AI-assisted personalization.
• Transform operations and lead with velocity by evolving the design team to agile workflows, mentoring designers as AI-native practitioners, and ensuring brand governance across the customer journey from Home to Checkout.
• Drive revenue through experimentation by executing a CRO roadmap (A/B testing and multi-armed bandits), partnering with Marketing and Analytics to implement AI-shaped UX patterns, and linking design decisions to business impact.
• Translate vision into business impact by communicating design decisions with clear, data-backed arguments to the CEO and cross-functional leaders.
Compensation & Tools
• Your Reward (Elite Compensation): A highly competitive and transparent salary range of AED 25,000 - AED 35,000 per month plus performance bonus, tax-free.
• Your Toolbox (AI-Native Design Environment): A design engine rebuilt around AI tools (e.g., Figma AI, Adobe Firefly, LLM-powered personalization) to enable an AI-first workflow and governance.
What success looks like
In 12–24 months, you will have built a world-class AI-first design practice for an AI-first e-commerce leader and be living a tax-free, world-class lifestyle in Dubai. You will be viewed as an industry architect of AI-powered commerce.
Qualifications
• 7–10 years in web design for e-commerce, including 4+ years leading, mentoring, and managing a design team.
• A portfolio showing shipped PDP/PLP/Checkout improvements tied to clear business metrics.
• Expert in Figma (components, variables, Dev Mode); strong visual/motion craft and responsive design sensibility.
• Proven experience implementing GenAI tools into a professional design pipeline, with understanding of prompt engineering, quality control, and brand governance.
• Familiarity with AI-shaped UX patterns (e.g., conversational search, assistant UI, recommendation modules) and measurement.
• Comfort collaborating on experiments (A/B vs multi-armed bandits) with Growth; understands trade-offs between speed and causal certainty.
• Working knowledge of WCAG 2.2 and SEO fundamentals for structured content and schema on e-commerce sites.
Culture & Values
The Puffy DNA
• Be the Owner: Autonomy to make decisions and accountability for results.
• Execute with Urgency: Think fast, act decisively, and maintain purpose in a dynamic environment.
• Demand Excellence: Solve hard problems and push for high standards.
• Go All-In: Commit to critical projects and team success.
Why Puffy
Ready to Shape Your Story? Click "Apply" to take the first step.
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