About this role
We're hiring: Social Media Growth & Content Manager at BRIELLE https://www.instagram.com/brielle_officielle/
BRIELLE is a founder-led luxury fashion brand, and I'm looking for someone to lead social as a growth channel, not just a content channel.
To be clear: this role goes well beyond content creation. I need someone who treats social as a growth and revenue channel, someone as comfortable in analytics and attribution data as they are building founder-led content and creative.
What matters most:
Proven, provable growth You've grown a DTC brand's Instagram or TikTok into real business outcomes, traffic, subscriber growth, and sales, not just followers. This is already in your portfolio, with the numbers to back it up (bonus: took an account from under 50K to 100K+ engaged)
Fluency in the revenue side You understand our Shopify funnel and conversion data well enough to connect content decisions to CAC, AOV, ROAS, LTV, and repeat purchase rate. You know how to track creator/UGC ROI through UTM links, discount codes, and affiliate attribution, so we always know what's driving revenue
An integrated approach You can develop strategies that convert social media audiences into email and SMS subscribers, website visitors, and customers, not just content viewers
A community that buys You know how to build an engaged community, not just a following: interacting with followers, responding to comments and DMs, encouraging user-generated content, and turning that loyalty into actual customers, not just likes
A work ethic that doesn't stop at "posted" This role isn't for someone who publishes a video and considers the job done. I'm looking for someone constantly in the data, learning what worked, what didn't, and why, researching competitors, and genuinely focused on driving revenue. We are building a business, not just posting cute "get ready with me" videos. I need someone who keeps iterating until they see results
High output, especially Reels This is a high-volume posting role. We need multiple Reels a day across both BRIELLE and Gabrielle's accounts, Stories multiple times every day, and feed posts multiple times a week. If you're not comfortable producing at that pace consistently, this isn't the right fit
Experience Minimum of 2 years of hands-on social media growth experience (specifically with a DTC/e-commerce brand)
Location Must be based in Montreal or open to relocating. This role involves filming founder content with me regularly, so being local matters
Video editing Strong skills in CapCut, Premiere, or Final Cut, and the ability to shoot and direct founder content with me
Creator platforms Experience with creator/influencer platforms like Shopify Collabs, GRIN, Aspire, or Social Snowball
AI tools Comfort using AI to speed up reporting, surface insights, and streamline workflows
Email/SMS Klaviyo (or similar) experience and an understanding of how social feeds subscriber growth
📩 Send your portfolio + the numbers behind your best growth result to gabrielle@brielleofficielle.com.
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