About this role
About the Role
Our client is seeking a creative and strategic Social Media Marketing Manager to lead their social media presence from their Markham office. This role is responsible for developing and executing innovative social media strategies to enhance brand awareness, engage the target audience, and drive website traffic and conversions. You will manage all social media channels, create compelling content, and foster community interaction. This is an exciting opportunity for a social media expert to make a significant impact and drive measurable results within a dynamic marketing team.
Key Responsibilities Develop and implement a comprehensive social media strategy aligned with overall marketing and business objectives. Manage day-to-day operations of all social media channels, including content creation, scheduling, and community management. Create engaging and visually appealing content (graphics, videos, copy) tailored to each platform and audience. Monitor social media trends, conversations, and competitor activities, providing insights and recommendations. Run and optimize paid social media advertising campaigns to reach target audiences and achieve campaign goals. Analyze social media performance metrics, track KPIs, and generate regular reports on campaign effectiveness. Requirements Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 4+ years of experience managing social media strategy and execution for brands. Proven ability to create compelling and shareable content across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok). Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms. Strong understanding of paid social media advertising and campaign optimization. Excellent written and verbal communication skills, with a knack for brand voice and storytelling. Benefits Competitive annual salary and potential for performance-based bonuses. On-site role with a vibrant office culture. Comprehensive health, dental, and vision insurance plans. Generous paid time off and holiday schedule. Opportunities for continuous learning and professional development in the social media space.