Digital Marketing Specialist (PPC)

Company Profile Welcome to the dynamic world of LTL Creative, where creativity knows no bounds, and marketing is an art form! We don't just create campaigns; we craft experiences that are larger than life. Picture this: a team of passionate thinkers and creative maestros dedicated to breathing life into your brand. At LTL Creative, we are not just a full-service marketing agency; we are architects of unforgettable narratives. Born from an unyielding desire to redefine the standards of creative services, LTL Creative is not your average agency – we're a powerhouse of innovation. We believe in forging unique, creative strategies that don't just meet but exceed expectations. From industry giants to nimble start-ups, we collaborate with brands of all sizes, helping them discover their distinctive voice in the cacophony of the market. Overview We are seeking a highly motivated Digital Marketing Specialist (PPC) to join our dynamic marketing team. This role focuses on developing and managing pay-per-click advertising campaigns across various digital platforms to drive targeted traffic, increase conversions, and enhance brand visibility. The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, Google Ads, and analytics tools, to optimize campaign performance and maximize ROI. This position offers an excellent opportunity for individuals passionate about e-commerce and online advertising to contribute to innovative marketing initiatives in a fast-paced environment. Responsibilities • Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick. • Conduct comprehensive keyword research to identify high-performing keywords aligned with campaign goals. • Monitor and optimize ad performance through continuous analysis of key metrics using Google Analytics and Google Tag Manager. • Manage advertising budgets effectively to ensure maximum return on investment while maintaining brand consistency. • Create compelling ad copy and visuals that resonate with target audiences and adhere to platform specifications. • Perform A/B testing to refine ad strategies and improve click-through rates and conversions. • Collaborate with the marketing team to align PPC campaigns with overall digital marketing strategies, including SEO and e-commerce initiatives. • Stay updated on industry trends, platform updates, and best practices in digital advertising to maintain competitive edge. Experience • Proven experience managing PPC campaigns using Google AdWords, Google Analytics, and Facebook Advertising tools. • Strong knowledge of SEO principles, keyword research techniques, and digital marketing strategies. • Hands-on experience with Google Tag Manager for tracking and analytics implementation. • Familiarity with programmatic advertising platforms such as DoubleClick is a plus. • Experience working within e-commerce environments is desirable. • Ability to analyze data effectively and translate insights into actionable campaign improvements. • Excellent communication skills with the ability to collaborate across teams and present findings clearly. This role is ideal for candidates eager to leverage their digital marketing expertise in a collaborative setting while contributing directly to the growth of our online presence. Work Location: In person

Want to see how well you match this job?