About this role
Job Overview
The Business Development & Marketing Manager will be responsible for identifying new business opportunities, developing strategic partnerships, expanding domestic and international sales channels, managing marketing initiatives, and supporting the company's long-term growth objectives.
Bluewater Meat Packers Inc. is a federally licensed meat processing facility specializing in premium halal beef, poultry, deli meats, smoked products, sausages, pepperoni, and ready-to-eat meat products. We serve customers across Canada and are expanding rapidly into the United States and international markets. We are seeking an experienced Business Development & Marketing Manager to lead our growth strategy, build customer relationships, and strengthen our brand presence.
Key Responsibilities
• Develop and implement business development strategies to increase sales and market share.
• Identify, approach, and establish relationships with distributors, retailers, food service companies, and private-label customers.
• Conduct market research to identify emerging opportunities and industry trends.
• Prepare business proposals, pricing strategies, and sales presentations.
• Manage negotiations with domestic and international customers.
• Develop and execute digital and traditional marketing campaigns.
• Coordinate product launches and promotional activities.
• Manage the company's website, social media presence, and marketing materials.
• Represent the company at trade shows, exhibitions, and industry events.
• Collaborate with production, quality assurance, and logistics teams to ensure customer requirements are met.
• Monitor competitor activities and recommend strategic initiatives.
• Prepare sales forecasts, budgets, and performance reports for senior management.
• Assist in developing export markets, particularly within the United States and other international markets.
• Build and maintain long-term customer relationships through exceptional service and communication.
• Support branding initiatives and corporate communications.
Required Skills
• Strong business development and negotiation skills.
• Excellent written and verbal communication.
• Strategic planning and analytical thinking.
• Market research and competitive analysis.
• Customer relationship management (CRM).
• Digital marketing knowledge.
• Brand development experience.
• Project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong proficiency with Microsoft Office and CRM software.
Education
• Bachelor's degree in Business Administration, Marketing, International Business, Commerce, or a related field.
Experience
• Minimum 3 years of experience in business development, sales, marketing, or account management.
• Experience within the food manufacturing, meat processing, or consumer packaged goods (CPG) industry is considered a strong asset.
• Experience with export markets and international business development is preferred.
Personal Suitability
• Results-oriented
• Self-motivated
• Excellent interpersonal skills
• Strong leadership abilities
• Organized and detail-oriented
• Professional and ethical
• Adaptable and innovative
• Ability to work independently and within a team
Assets
• Knowledge of the North American food industry.
• Understanding of export regulations and international trade.
• Experience with B2B sales and distributor management.
• Familiarity with food safety and federally regulated food manufacturing environments.
Employment Conditions
• Legally authorized to work in Canada.
• Willingness to travel occasionally within Canada and internationally.
• Valid driver's licence is an asset.
Pay: $42.00-$50.00 per hour
Benefits:
• On-site parking
Work Location: In person