About this role
Join Abbott's Diabetes Care Division as a Digital Engagement Product Manager in Mississauga. Drive the strategy and execution of the FreeStyle Libre digital ecosystem. In this role, you will lead the development and optimization of digital strategies focused on consumer interaction and engagement.
Your expertise in digital performance will enhance user experience while driving awareness and conversion. Collaborate across digital platforms to deliver effective integrated campaigns and build authentic connections with consumers. Key Responsibilities:
• Develop and execute digital ecosystem strategies across platforms
• Optimize website performance, UX/UI, and content effectiveness
• Drive integrated digital campaigns to support marketing goals
• Leverage analytics and insights to improve digital performance
• Manage influencer and social media engagement initiatives Requirements:
• Bachelor’s degree required
• 3-5 years of relevant experience
• Proven success in digital engagement strategies
• Strong skills in digital measurement and optimization
• Familiarity with regulated environments, a plus Lead the charge in digital engagement and contribute to revolutionizing diabetes care with Abbott.