About this role
About the position
We are looking for a results-driven Marketing Manager to program manage the end-to-end execution of our offer and pricing strategy across one of TELUS’ most significant growth opportunities - Home Internet in Eastern Canada. Expanding our market penetration in Eastern Canada is a critical priority, and this role plays a pivotal part in turning strategy into market reality. In this role, you will fully own the offer execution lifecycle, serving as the central program manager responsible for Go-To-Market (GTM) readiness, offer suite management, performance monitoring and competitive movement tracking.
Responsibilities
• Lead the work plans, documentation, and end-to-end execution for bringing new customer acquisition offers to market.
• Translate the offer strategy to a robust launch plan to be executed in sales channels and marketing campaigns.
• Collaborate closely with product, systems, and offer configuration teams to define requirements, prioritize delivery, and ensure offers are built, tested, and launched on time.
• Manage the new customer acquisition offer suite, continuously optimizing based on performance insights and customer behaviour.
• Present training and communication materials to internal and external stakeholders to ensure seamless delivery of new promotional offers.
• Solicit and summarize feedback to continuously troubleshoot, resolve technical roadblocks and improve overall loading and revenue outcomes.
• Design, build, and maintain an integrated dashboard that synthesizes competitive movements and market research within the Eastern Canada wireline landscape.
• Evaluate competitor promotional tactics and present clear, data-driven insights regarding their impact on our performance and support response recommendations.
• Frequently audit customer accounts to ensure promotional offers are being applied correctly in the system, troubleshooting issues and developing solutions when discrepancies arise.
• Support financial and business performance analysis to ensure health across our portfolio P&L.
Requirements
• 3-5 years of experience in marketing, program management, or business analysis, ideally within the telecommunications or technology sectors.
• Professional written and verbal communication skills in French to effectively support our Quebec market strategy and regional stakeholders is a strong asset.
• Proven ability to synthesize complex performance data and communicate ideas competently and clearly to cross-functional partners.
• Comfortable managing end-to-end project timelines, cross-functional work plans, and program-specific KPIs.
• Intermediate knowledge of English is required because you will most of the time interact in English with internal parties (colleagues, internal partners, stakeholders, etc.); and work with IT tools whose interface is only accessible in English as part of this position's main responsibilities given its national scope.
Nice-to-haves
• Understanding (or rapid ability to learn) financial concepts like revenue, margin, loading volume, and ARPU is a strong asset.