Digital Marketing Campaign (Toronto)

Overview Our client, a top banking client in Canada, is looking to hire a Digital Marketing Campaign Specialist for a 1‑year contract with potential extension or conversion to permanent. This role is hybrid, requiring one day a week in the Toronto office. Typical Day in Role Champions a customer‑focused culture to deepen client relationships and leverage broader bank relationships, systems, and knowledge. Supports marketing objectives to set and refine annual and quarterly marketing plans. Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer‑driven action plans and marketing programs. Monitors consumer sentiment, market conditions, competitive activity, and short‑term demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment. Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute bank‑wide level action plans and marketing programs. Analyzes and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit‑led campaign briefs. Applies a deep understanding of bank‑wide and business partner needs, ensuring full buy‑in and participation of multiple business, channel, and marketing partners in a highly matrixed environment. Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices. Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints. Champions proper usage of the bank brand in Canada in full compliance with global brand guidelines and the bank’s visual identity continuum. Champions a high‑performance environment and demonstrates a commitment to the bank’s values: accountability, passion, integrity, and respect. Delivers results in accordance with the bank’s behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives. Directs day‑to‑day activities in a manner consistent with the Bank’s risk culture and relevant risk appetite statement and limits. Actively pursues effective and productive operations of his/her respective areas, while ensuring the adequacy, adherence to, and effectiveness of day‑to‑day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct. Key Requirements / Must Have Skills • 2+ years of experience working with Agile methodology. • 3‑4 years of experience in driving performance growth across multiple business lines and KPIs. • Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, and/or owned digital channels). • 3‑4 years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis. Soft Skills Required • Fluent written and spoken English. • Sound business and technical acumen, with demonstrated agility in learning and ability to quickly become comfortable with unfamiliar business areas or technologies. • Ability to connect programs/projects to broader organizational goals and grasp the key performance drivers of business partners. • Proven ability to work both independently and within a team environment. • Diplomatic, flexible, with a positive, mature attitude; able to remain calm under pressure and deliver under tight timelines. • Proactive, creative, with strong, proven ability to plan and manage competing priorities, and to recognize and appropriately handle sensitive and confidential information. • Excellent communication skills, including presentation skills, verbal and written. Ability to communicate confidently and clearly on conference calls, in meetings, via email, etc. at all levels of the organization. • Excellent stakeholder management and influencing / negotiation skills, capable of balancing multiple perspectives, effective at all levels. • Enthusiastic team player with an exceptionally keen eye for detail. • Strong leadership, organizational, communication, and decision‑making skills with a thorough understanding of how to communicate effectively across one‑to‑one marketing channels. • Ability to analyze results to help make informed decisions and program enhancements over time. • High level of professionalism, and ability to work calmly in difficult and high‑pressure situa

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