Marketing Manager, Acquisition – Digital Investing

Marketing Manager, Acquisition – Digital Investing: On behalf of our Banking client, Procom is searching for a Marketing Manager, Acquisition – Digital Investing for a 14-month role. This position is a hybrid position with 3 days onsite at our client’s Toronto office. Marketing Manager, Acquisition – Digital Investing - Job Description: The Senior Marketing Manager will lead growth and acquisition marketing programs for digital investing products. This role involves developing and executing strategic marketing campaigns, managing cross-functional partnerships, and driving enterprise growth initiatives to support business objectives by increasing client acquisition, assets, and market share through data-driven marketing strategies. Marketing Manager, Acquisition – Digital Investing - Responsibilities: • Lead and develop strategic marketing roadmaps, business cases, and product initiatives to support acquisition goals. • Develop and execute marketing campaigns based on customer research and business insights to drive awareness, engagement, and sales. • Manage acquisition campaigns including approvals, creative development, reporting, quality assurance, and compliance. • Develop targeting matrices for client segmentation and campaign optimization. • Report on campaign performance using KPIs such as traffic, keyword rankings, applications, new accounts, and assets. • Collaborate with internal teams and external agencies to deliver campaigns and ensure brand and product standards. • Identify opportunities for process improvements, campaign testing, and customer experience enhancements. Marketing Manager, Acquisition – Digital Investing - Mandatory Skills: • Experience in acquisition or growth-focused marketing roles with 6-10+ years of relevant experience. • Strong competency in strategy, product marketing, and go-to-market activations. • Proficiency in digital media strategy including programmatic media, SEM, and SEO. • Experience managing marketing campaigns in regulated industries such as financial services or online investing. • Advanced skills in competitive analysis, business casing, forecasting, and budgeting. • Strong creative writing and editorial skills. • Ability to manage agency partners and vendors effectively. Marketing Manager, Acquisition – Digital Investing – Nice-to-Have Skills: • Experience with owned media strategy and channels. • Familiarity with marketing campaign management tools and analytics platforms. • Knowledge of compliance, legal, and privacy approval processes in marketing. • Proven ability to work in a matrixed environment managing multiple projects and deadlines. • Experience interacting with senior leaders and executive stakeholders. Marketing Manager, Acquisition – Digital Investing – Assignment Length: This is a 14-month contract position. Marketing Manager, Acquisition – Digital Investing - Start Date: ASAP. Marketing Manager, Acquisition – Digital Investing - Assignment Location: Toronto, Ontario, Canada. This position is hybrid with 3 days in the office per week.

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