Marketing Manager — Expert Digital Marketer for Multi-Brand Portfolio (AI-Native)

Compensation: $75,000–$100,000 CAD (commensurate with experience and performance), plus performance incentives About Us We're a Vancouver-based, studio-style holding company operating a diversified portfolio of technology and media businesses under a shared-services model. Our companies span multiple industries and audiences, including: • Healthtech SaaS — a B2B / B2G platform serving healthcare providers • PropTech SaaS — scaling from consumer into B2B markets • Media & content production — including esports, working with major brand clients • AI / data licensing — supplying training data to AI labs • Consumer brands and services — direct-to-consumer products and services This is a rare chance to run a mini-CMO function across an entire portfolio of businesses — not just market a single product. The Opportunity We're looking for a versatile, AI-native Marketing Manager who can own and orchestrate marketing across multiple businesses at once. You'll switch contexts fluidly — from a government-facing healthtech SaaS one hour to a consumer photography brand the next — building scalable marketing systems that work across the group. You'll be the marketing engine for the portfolio: setting strategy, executing campaigns, and using the latest AI and digital tools to do the work of a much larger team. What You'll Own Portfolio strategy • Develop and execute marketing strategy across all portfolio brands, tailored to each one's audience (B2B, B2G, B2C) • Prioritize where marketing investment drives the most growth across the group • Build repeatable playbooks and shared-services assets that scale across brands AI-powered marketing • Leverage AI tools to multiply output across content, creative, copy, and campaign production • Own SEO and AIO (AI Optimization) — ranking on Google and getting our brands cited by AI answer engines (ChatGPT, Perplexity, Gemini, etc.) • Build marketing automation, lead-gen, and analytics workflows that run lean Digital execution • Run paid and organic across the relevant channels (search, social, email, content) • Own email marketing and CRM/lifecycle programs, including re-engaging dormant lists • Manage websites, landing pages, and conversion optimization • Track, report, and act on performance data — tied to real business outcomes Brand & content • Maintain distinct, credible brand voices across very different markets • Oversee content production and creative (often in partnership with internal studios and offshore teams) Who You Are • 5+ years in digital marketing, with proven results across multiple brands, channels, or industries • Genuinely AI-fluent — you already use AI tools daily and have a point of view on where marketing is heading • Deep SEO expertise, plus a working grasp of the shift toward AI-driven search and answer engines • Full-stack digital — comfortable across SEO, paid, email/CRM, social, content, web, and analytics • A builder and operator who's happy to set strategy and roll up your sleeves to execute • Strong at context-switching and prioritization — you thrive managing several businesses, not just one • Data-driven, self-directed, and comfortable with ambiguity in a fast-moving, founder-led environment Bonus Points • Experience marketing SaaS, healthtech, proptech, or media products • Familiarity with B2B and B2G (government/health authority) marketing cycles • Marketing automation / CRM tooling (e.g., HubSpot or similar) and email deliverability know-how • Experience managing agencies, freelancers, or offshore production teams What We Offer • A portfolio-wide mandate — real ownership and visibility, working directly with the CEO • Exposure to multiple industries and business models in a single role • The autonomy to build a modern, AI-first marketing function from the ground up • A growth environment where your impact is measured by results, not hours Pay: $65,000.00-$115,000.00 per year Work Location: In person

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