About this role
• We’re looking for a Director, Growth Marketing to own and optimize League’s demand generation engine. This is a pipeline role, not a brand awareness role. You’ll set strategy and build and run campaigns yourself — comfortable with the full stack from search and paid media to email and content-driven demand
• You’ll build and run integrated demand generation programs across digital channels, with an eye toward expanding into account-based strategies over time
• This role reports into Marketing leadership and works closely with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline
• Pipeline & Campaign Execution
• Own pipeline generation targets — demos booked and opportunities created are your north star
• Design and execute integrated demand generation programs across paid search (Google/SEM), paid social (LinkedIn), SEO, email, content, and events
• Build and manage lead nurture and lifecycle programs in partnership with Sales
• Continuously A/B test creative formats, messaging, and campaign structures — and bring examples of non-boilerplate campaigns that actually moved pipeline
• Marketing Operations & Data
• Own the day-to-day marketing tech stack: Salesforce, Pardot, Google Analytics, SEMrush, and Demandbase
• Maintain attribution tracking, lead routing, and CRM data hygiene so pipeline reporting is trusted by Sales
• Analyze campaign performance to surface insights and tell a clear, actionable story — this is a key differentiator for this role
• Track and optimize unit economics across channels: cost per lead, cost per opportunity, pipeline contribution
• AI-Native Workflow
• Use AI tools (including Claude) as a core part of how you research, write, iterate, and move faster
• Think ahead on AI Engine Optimization (AEO): as buyers increasingly use LLMs to research vendors, you have ideas on how to build League’s presence in those results
• Cross-Functional Alignment
• Partner with Sales to align on target accounts, campaign timing, and pipeline goals
• Collaborate with Product Marketing on messaging, content, and campaign assets
• Work with Revenue Operations to ensure clean data flows and shared definitions between marketing and CRM
• Budget & Resourcing
• Manage the demand generation budget, allocating spend across programs based on performance data
• Direct agency partners and contractors as needed
• Security-Related Responsibilities
• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee’s role and responsibilities
• Responsibility and accountability for executing League’s policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
Benefits
• Flexible medical and dental plans
• Health, lifestyle, learning and family spending accounts
• 401(k) and RRSP matching programs
• Employee stock option program (ESOP)
• Generous leaves (including parental and sabbatical)
• Flexible time off