About this role
Role Description
We're looking for a Data Analyst specializing in Looker and Marketing Analytics to bridge the gap between our data engineering team and our marketing operations team. This is a highly hands-on role where you'll own the quality assurance of reporting, build dashboards, enhance LookML models, validate marketing data pipelines, and ensure stakeholders have reliable insights for decision-making. This is not a general data analyst position. We're looking for someone with a strong understanding of paid media performance, attribution modeling, marketing funnels, and campaign analytics, who can identify reporting issues before they reach clients.
The engagement begins with a 30-day contract with the opportunity to transition into an ongoing monthly retainer based on performance and business needs.
Key Responsibilities
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Own quality assurance for all Looker dashboards and campaign forecast explores before reports are shared with strategists or clients.
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Identify and resolve data discrepancies, attribution issues, and reporting inconsistencies using paid media expertise.
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Build and maintain new Looker dashboards based on evolving marketing reporting needs.
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Develop, update, and optimize LookML models, dimensions, measures, and reporting logic.
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Verify and maintain integrations between advertising platforms, CRM systems, and campaign data sources.
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Monitor data pipelines to ensure reporting accuracy and integrity.
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Act as the primary liaison between the Marketing team and the Data Engineering team by scoping, prioritizing, and translating reporting requests.
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Produce clear, concise, plain-language performance summaries for both internal stakeholders and client-facing reports.
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Recommend improvements to reporting workflows, dashboard usability, and marketing analytics processes.
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Ensure data governance and reporting standards are consistently maintained.
Qualifications
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Proven experience owning or leading a Looker implementation or migration from end to end.
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Strong hands-on experience developing and maintaining LookML.
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Solid understanding of paid media analytics, including:
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ROAS
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Attribution models
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Marketing funnels
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Channel taxonomy
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Campaign performance metrics
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Experience building scalable dashboards and reporting solutions in Looker.
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Strong analytical and troubleshooting skills with exceptional attention to detail.
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Ability to independently manage priorities across multiple teams.
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Excellent communication skills with the ability to explain technical findings to non-technical stakeholders.
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Comfortable working in a fast-paced, remote environment with cross-functional teams.
Preferred Qualifications
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Experience integrating HubSpot data into reporting environments.
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Knowledge of Google Analytics (GA4) session and attribution modeling.
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Familiarity with sponsored content, partnership marketing, or campaign reporting structures.
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Experience working alongside marketing operations or performance marketing teams.
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Experience with SQL and modern marketing data warehouses is a plus.
Tools & Technologies
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Looker
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LookML
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SQL
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Google Analytics (GA4)
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HubSpot
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Paid Media Platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.)
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CRM & Marketing Data Integrations
What Success Looks Like
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Marketing dashboards are accurate, reliable, and client-ready.
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Reporting issues are identified and resolved before reaching stakeholders.
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Data pipelines remain healthy and integrations function consistently.
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Marketing teams receive timely, actionable reporting that supports strategic decision-making.
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Communication between marketing and data teams is streamlined and efficient.