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Customer Marketing Manager with a Focus on Digital Strategy

Emburse
Toronto, OntarioOn-site1 week ago
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About this role

Transform customer relationships through strategic digital marketing as our Customer Marketing Manager. Lead campaigns that drive engagement, retention, and growth across multiple channels. This senior role requires a passion for understanding customer needs while designing marketing campaigns that align with business objectives. Collaborating closely with Sales and Product Marketing teams, you will strategize initiatives based on data-driven insights to refine our outreach efforts. Experience managing full-funnel campaigns in B2B settings is crucial for this position. Key Responsibilities: • Create and manage digital cross-sell campaign strategies • Utilize customer data to pinpoint segmentation opportunities • Execute multi-channel marketing initiatives including webinars • Collaborate with creative teams for cohesive messaging • Measure campaign effectiveness through established benchmarks Requirements: • 6+ years of customer marketing or growth experience • Proven execution in multi-channel marketing strategies • Strong analytical skills to track effectiveness • Familiarity with Salesforce, Marketo, and similar tools • Bachelor's Degree in Marketing or Business preferred Apply your marketing skills to lead impactful campaigns that resonate with our customers and enhance business outcomes. #J-18808-Ljbffr
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