Marketing Manager for Digital Growth

Elevate digital marketing strategies as the Marketing Manager for Digital Growth at Vancouver Whitecaps FC. Focus on CRM and lifecycle marketing to boost fan engagement and revenue. In this role, you will report to the Senior Manager, Digital, and lead data-driven marketing initiatives that enhance ticket revenue and fan loyalty. You will create CRM strategies across email and SMS while closely collaborating with various departments. Your analytical skills will help drive effective performance metrics. Key Responsibilities: • Create and execute the CRM growth roadmap and lifecycle strategies • Develop audience segments to enhance fan retention and revenue • Monitor key metrics and present insights regularly to leadership • Collaborate with agencies to refine acquisition strategies • Maintain compliance across all marketing communications Requirements: • 4+ years in digital marketing with CRM specialization • Proven success with email/SMS marketing strategies • Proficient in Salesforce Marketing Cloud or similar CRM • Ability to analyze marketing performance metrics effectively • A passion for soccer and understanding of the sports industry Bring your strategic marketing skills to boost the digital presence of Vancouver Whitecaps FC.

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