Manager-Marketing

Description This is an exciting role within our Consumer Integrated GTM team, as a respected authority for full GTM program management and standardization across all consumer channels. You will spearhead our integrated quarterly plan across marketing, cross-functional business units, and channels, while building and enforcing the processes and standards that enable executional consistency and excellence. As the ideal candidate, you are a self-starter with a positive, get-it-done attitude, exceptional attention to detail, and proven project/program management expertise. You will be a central player in creating our integrated go-to-market plan to ensure we deliver with purpose, context, accuracy and excellence. What you'll do • Establish GTM PMO governance – Design, document, and enforce standardized GTM planning processes, playbooks, and calendar frameworks across TELUS Consumer Solutions to ensure consistency and repeatability • Create quarterly go-to-market plans working with commercial program leadership and channels to ensure E2E readiness • Orchestrate Master WBS – Develop and maintain comprehensive Work Breakdown Structures (WBS) that sequence GTM releases, master campaigns, and cross-functional deliverables across business priorities • Orchestrate end to end GTM operations for mass acquisition/STIM events like Black Friday • Drive process standardization – Partner with cross-functional teams to implement, monitor, and continuously improve GTM planning frameworks, establishing single-source-of-truth documentation and tools • Manage GTM calendar sequencing – Coordinate release timing and program timing across all consumer brands and channels to optimize market impact and resource efficiency • Build strong relationships with a broad audience of stakeholders to align on national bundle strategies, cross-channel messaging priorities, and negotiate trade-offs • Advocate for marketing and sales channels in strategic planning to optimize programs and results across all products, regions, and business priorities Qualifications • Formal project/program management experience (5+ years) in Go-To-Market, enterprise program execution, or cross-functional business initiatives • PMP or PMI qualifications would be a distinct advantage • PMO or enterprise program management background with demonstrated expertise in designing governance frameworks, standardizing processes, and orchestrating complex multi-stakeholder programs • Proven ability to build strong relationships and influence stakeholders across marketing, sales, product, and business units • Excellent written and verbal communication skills with ability to simplify complex GTM concepts and align teams across all organizational levels • Demonstrated success managing multiple competing projects and programs simultaneously with strong attention to detail • Self-starter with a positive, action-oriented attitude and ability to adapt to changing priorities • Experience building, documenting, and enforcing process standards and playbooks Great-to-haves • PMP, Six Sigma, or equivalent formal PM certification (preferred) • Understanding of Consumer Mobility and Home Solutions business • 5+ years of progressive experience in Marketing, Strategy, Product, or Program Management • Experience in go-to-market planning from concepts to frontline execution, including quarterly planning cycles • Leadership experience managing teams and driving organizational change • Bachelor's degree and/or equivalent industry experience

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