About this role
Volaris Group, an operating group of Constellation Software Inc. (TSX: CSU), acquires, strengthens, and grows vertical market software companies across diverse industries. As a Director, Marketing, you will lead the marketing strategy for a specific portfolio brand or a cross-portfolio centre of excellence, reporting directly to a VP or GM. This role demands a builder mindset — someone who can translate complex B2B SaaS value propositions into predictable pipeline growth.
You will own the full marketing funnel: defining go-to-market positioning for new product modules, orchestrating multi-channel demand generation programs (ABM, paid search, SEO, email nurture), and managing a team of 3–5 specialists across content, digital, and events. You will manage an annual budget of $1M+, optimizing CAC/LTV ratios and reporting attribution directly into Salesforce and Tableau. A critical component involves leading marketing integration efforts for newly acquired companies — aligning brand architecture, migrating tech stacks (HubSpot/Marketo), and establishing reporting cadences within 90 days post-close.
The ideal candidate brings 8+ years of B2B software marketing experience, with at least 3 years in a leadership role managing managers. Deep expertise in Product Marketing, Account-Based Marketing (6sense/Demandbase), and marketing operations is essential. Experience with PE-backed or roll-up environments is a significant advantage.
We offer a fully remote structure within Canada, a competitive base salary with annual bonus tied to portfolio ARR targets, and a comprehensive benefits package including an RRSP matching program. The hiring process involves an initial screen, a strategic case study presentation, and final interviews with the Portfolio GM and VP Marketing. Decisions typically move within three weeks.