About this role
The Talent Company is a leading management consulting firm specializing in Human Resource services and solutions. We support organizations across all sectors and sizes, from 'hire' to 'retire'. Our primary service areas include recruiting, leadership & talent development, total rewards consulting, career transition solutions, and fractional and interim HR support.
As a multi-disciplined practice, we partner with organizations to design, build, and strengthen the people systems that drive performance. Whether hiring critical talent, developing leaders, redesigning organizational structures, navigating transition, or providing fractional HR leadership, we deliver integrated solutions that align people strategy with business strategy. Our clients value us as a long‑term partner - not just a service provider - because we bring both hands‑on execution and senior‑level advisory across the full talent lifecycle.
We are a dynamic and entrepreneurial organization, committed to excellence and growth. With a strong focus on company values and care, we are dedicated to attracting top‑tier talent to join our team and drive our success forward. We hire smart, kind, hard‑working people. If you are looking for a rewarding and challenging environment with a like‑minded team, this could be the place for you!
The Impact You Will Have
As Growth Marketing Manager, you will be an integral member of our team. Reporting to our Vice President, Sales & Marketing, you will be responsible for turning budget into qualified leads. You will own the execution and optimization of growth‑focused marketing programs, with a strong emphasis on email marketing, webinars, paid media, and conversion performance. You are a natural collaborator and you're always up for a challenge. You receive enormous satisfaction from testing, measuring, evolving and improving to deliver consistent pipeline and performance.
What You Will Do
• Plan, execute, and optimize paid media campaigns
• Design and lead integrated campaigns built for how modern B2B buyers buy: AI‑influenced research cycles, digital‑first discovery, and self‑directed evaluation paths.
• Manage webinar promotion across paid, organic, and email channels
• Build and optimize landing pages, forms, and CTAs
• Measure, analyze and optimize channel‑level metrics including cost per MQL and SQL, conversion rates, and funnel drop‑off points
• Run structured tests on target audiences, offers and messaging, and creative and formats
• Collaborate with Sales and practice leads on lead handoff timing, and feedback on lead quality
• Provide clear performance reporting and recommendations
• Other marketing responsibilities may apply as the team is being built out, including some content creation and management, and event management
What success looks like
• Reliable flow of SQLs from priority channels
• Clear insight into what messaging and offers resonate
What You Will Bring
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred. Equivalent combination of education, professional training, and relevant experience in growth marketing, customer acquisition, performance marketing, or integrated campaign management will also be considered
• 4-7 years of B2B demand generation or performance marketing experience
• Strong paid social experience (LinkedIn Ads, Meta), along with SEO and AIO / GEO
• Data‑driven mindset with strong analytical skills
• Experience working with CRM and marketing automation tools (preferably HubSpot), along with related tools such as Sprout, GA, etc.
• Comfortable running experiments and iterating quickly
This is a hybrid position, ideally working 1-2 days a week from our Markham or Mississauga office.
Are you ready to put your unique marketing talents to use as we grow our practice at The Talent Company? Do you have a passion for being a core part of building the best HR services firm in Canada? If so, we can't wait to hear from you!
Job Vacancy Status
This role is currently vacant, and the organization is accepting applications with the intention to hire as soon as possible.
Hiring Range
The anticipated hiring range for this role is an annual salary of $80 - $95k plus variable bonus plan. We offer health and dental benefits, life insurance, and other company perks and social events.
Use of Artificial Intelligence - by Recruiters & Hiring Managers
At The Talent Company, people are at the centre of our recruitment process. While we may use artificial intelligence (AI) tools for limited administrative purposes (such as writing creative outreach messages, summarizing interview notes or transcribing reference checks) AI is never the decision maker. Resumes and candidate information are personally reviewed b