About this role
Company Description BuildDirect (TSXV: BILD) (OTCQB: BDCTF) is a leading flooring and building materials supplier serving professionals and homeowners across North America. The company delivers high-quality, job-ready flooring solutions with the speed, reliability, and pricing needed to support contractors, builders, developers, investors, and residential customers.
Its curated assortment includes waterproof vinyl, laminate, engineered hardwood, tile, carpet, and specialty surfaces designed for real-world performance in residential and commercial spaces.
BuildDirect simplifies sourcing with transparent pricing, bulk purchasing, and a streamlined digital platform, supported by physical Pro Centers and dedicated account teams.
By combining technology, service, and strong supply chain capabilities, BuildDirect is redefining how flooring is sourced and delivered while maintaining a strong focus on customer experience.
About the Role:
BuildDirect is looking for a Creative & Content Marketing Manager to own the creation of engaging visual content that supports every stage of the customer journey.
This role will produce a continuous stream of high-quality photography, video and creative assets that strengthen our brand, improve website engagement, support paid advertising and grow our social media presence.
We're looking for someone who enjoys creating content, telling stories and bringing products to life through compelling visuals.
This role will be expected to leverage AI tools to improve productivity, automate repetitive tasks, accelerate and deliver higher-quality outcomes.
Key Responsibilities:
Content Creation:
• Produce a high volume of engaging image and video content.
• Create product demonstrations, installation videos, buying guides and educational content.
• Develop customer success stories and project showcases.
• Capture photography and video across products, vendors and customer projects.
• Continuously build a library of reusable creative assets.
Paid Advertising Creative:
• Create assets for Google, YouTube, Meta and other paid channels.
• Develop multiple creative concepts for campaign testing.
• Produce landing page graphics, display ads and promotional materials.
• Work closely with the Growth & Digital Experience Manager and external agencies to improve campaign performance.
Website Content:
• Create engaging website banners, landing pages and merchandising content.
• Support product launches and promotional campaigns.
• Improve product imagery and visual storytelling across the site.
• Ensure all creative aligns with BuildDirect's brand standards.
Social Media:
• Own BuildDirect's organic social media strategy.
• Manage Facebook, Instagram, LinkedIn, YouTube and emerging platforms.
• Develop content calendars.
• Build community engagement.
• Monitor trends and identify opportunities to increase reach and engagement.
Brand Development:
• Maintain a consistent visual identity across all channels.
• Develop new creative concepts that strengthen the BuildDirect brand.
• Partner with internal teams and vendors to ensure consistent messaging.
• Support events, product launches and marketing campaigns.
Creative Operations:
• Organize and manage digital creative assets.
• Coordinate external photographers, videographers and creative partners when required.
• Ensure a steady pipeline of fresh creative content to support marketing initiatives.
What Success Looks Like:
• Consistent production of high-quality image and video content.
• Increased engagement across social media.
• Improved performance of paid advertising creative.
• Stronger brand recognition.
• Better website engagement through visual content.
• A growing library of creative assets available for marketing use.
Skills & Experience:
• 3+ years creating digital marketing content.
• Strong photography and videography skills.
• Experience using Adobe Creative Suite, Canva or similar design tools.
• Experience producing content for social media and paid advertising.
• Understanding of branding and visual storytelling.
• Comfortable appearing behind or in front of the camera when needed.
• Excellent project management skills.
• A portfolio demonstrating high-quality creative work.
Our Stack:
Shopify Plus · Claude Code / Anthropic API · Klaviyo · HubSpot · NetSuite · Windsor.ai · Google Merchant Center