About this role
Overview
Join Agoda as a Senior Data Analyst and explore the intersection of travel and data analytics. Your insights will fuel marketing optimization and enhance customer journeys around the world. Agoda seeks a data-savvy individual to fill the Senior Data Analyst position.
In this role, you’ll conduct extensive analysis on various platforms including Google and Facebook, developing models and dashboards to optimize marketing initiatives. Your contributions will directly influence Agodas strategies in connecting people with unique travel experiences. Key Responsibilities
Conduct experiments on text ads and bidding strategies
Analyze and optimize digital marketing campaigns
Generate models for performance improvements
Develop insightful dashboards for stakeholders
Spearhead A/B testing initiatives to drive results
Requirements
4–5 years of relevant data analysis experience
Bachelors Degree in a quantitative field
Proficiency in data analysis software and tools
Exceptional English communication skills
Initiative in mentoring less experienced analysts
Utilize your expertise in data to transform Agodas marketing efforts and enhance global travel accessibility.