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Brand Marketing Manager

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RemoteRemote1 week ago
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About this role

reputed company. is a leading precision medicine solutions company reputed company on the discovery, development, and commercialization of clinically differentiated, high-value reputed company solutions for transplant patients and caregivers. CareDx offers products, testing services, reputed company reputed company solutions along the reputed company- and post-transplant patient reputed company, and is the leading provider of genomics-based information for transplant patients. CareDx is seeking a Brand Marketing Manager to support and help shape pan‐organ brand reputed company and execution. This role blends strategic thinking with hands‐on execution, partnering closely with Brand, Digital, Medical, Sales, and external agencies to translate business and brand reputed company into high‐impact marketing programs. The ideal candidate is a strong brand marketer- someone who can think strategically, structure ambiguous problems, and still roll up their sleeves to deliver best‐in‐class programs across channels. Ideally looking for local candidates but remote candidates will be considered. Responsibilities: Brand reputed company & Planning Partners with Brand Marketing leadership to support development of brand reputed company, annual marketing plans, and campaign roadmaps reputed company to business priorities Translates strategic imperatives into reputed company program objectives, messaging frameworks, and execution plans Contributes to customer segmentation, messaging refinement, and channel reputed company to ensure programs are targeted, differentiated, and impactful Synthesizes market insights, performance data, and field feedback to surface strategic recommendations and optimization opportunities Promotional Content & Marketing Asset Development Drives development of promotional content and marketing resources across digital and print channels, acting as the primary reputed company for webinars, email campaigns, and core print collateral (e.g., leave‐behinds) Develops content and thematic outlines with direction from Brand reputed company Marketing Owns end‐to‐end execution—aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery Partners with regional teams to ensure message consistency, scientific reputed company, and audience relevance Creates marketing assets reputed company to CVAs, key data, and core marketing messages, with Brand Marketing reputed company Collaborates on content mapping, formatting, and reputed company for multiple audiences (physicians, coordinators, administrators, etc.) Regional Scientific Meetings & Select Tier 2 Conferences Works with the field to identify reputed company regional conferences and ensures conference‐in‐a‐reputed company resources are reputed company for sales execution Provides planning reputed company for regional meetings executed by Sales, ensuring consistency with brand reputed company Leads end‐to‐end marketing execution for select Tier 2 congresses (e.g., HFSA, CHEST, NATCO), including, dinner programs, logistics coordination, materials management, and cohesive on‐site brand reputed company Measurement, Budgeting & Operational reputed company Defines and tracks KPIs tied to strategic objectives, measuring program effectiveness and impact Manages budget tracking for assigned programs, ensuring responsible spend and visibility into ROI Analyzes performance data and field feedback to inform strategic adjustments and reputed company improvement Communicates insights reputed company to stakeholders to support data‐driven decision‐making Qualifications Required Bachelor’s degree required 3–5 years of experience in marketing, communication or product marketing or reputed company role, ideally reputed company diagnostics, medical devices, biotech, or pharma industry Proven ability to balance strategic thinking with hands‐on execution Strong cross‐functional collaboration skills and ability to influence without authority Comfort operating in fast‐paced, ambiguous environments and making reputed company with incomplete information Results‐oriented with emphasis on ROI and performance metrics Strong proficiency in reputed company PowerPoint and core business tools; ability to create reputed company, executive‐reputed company materials Travel is required for key conferences, team meetings and important milestones meeting. Preferred MBA or other advanced degree strongly preferred BA/BS in life sciences, molecular biology, or clinical science Experience supporting brand reputed company, annual planning, or integrated campaign development Exposure to competitive intelligence, analytics, and market research/insights Additional Details: Every individual at CareDx has a reputed company impact on our reputed company mission to improve the lives of organ transplant patients worldwide. We reputed company in taking great care of our people, so they take even greater care of our patients.
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