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Sales Development Director

Confidential
Toronto, OntarioOn-site3 weeks ago
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About this role

We are currently seeking a dynamic Director, Sales Development to lead our SDR organization, scale our pipeline, and help drive our next stage of rapid growth. Core Responsibilities: • Team Leadership: Hire, train, coach, and supervise a high-performing team of Sales Development Representatives (SDRs). Motivate the team to consistently exceed targets for qualified lead generation and pipeline development. • Strategy & Account Penetration: Create and implement robust strategies for SDRs to successfully break into massive enterprise accounts. • Playbook Optimization: Develop and refine cold calling scripts, talk tracks, and email sequences to optimize prospect engagement and outreach effectiveness. • Cross-Functional Collaboration: Partner closely with Marketing on lead funnel management and collaborate with Sales VPs on territory planning and account segmentation. • Training & Enablement: Build comprehensive training programs focused on CRM data hygiene (Salesforce), sales operations, and deep product knowledge. • Performance Tracking: Define and manage key performance indicators (KPIs) to track individual and team performance, ensuring complete alignment with broader sales objectives. • Culture: Foster a collaborative, high-energy culture rooted in continuous learning, innovation, and accountability. Role Requirements: • 7+ years of B2B Enterprise SaaS quota-carrying sales experience required. • 3+ years of direct SDR leadership/management experience required. • Technical Skills: Mastery of Salesforce or other data-driven sales methodologies and tech stacks. • Leadership Traits: Exceptional communication, people management, and interviewing skills with a proven track record of successfully hiring and ramping new reps. • Industry Knowledge: A strong understanding of digital marketing landscape is highly preferred. • Adaptability: A strong work ethic with the ability to pivot and adapt strategies as the business scales.
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