About this role
Join Sleeman Breweries as a Trade Marketing Manager in Calgary, focusing on executing innovative BTL marketing strategies and promotions that drive brand engagement. This hybrid role blends office work with necessary travel for market insights. As a key player in the marketing team, you'll develop and implement trade marketing programs that not only align with overarching brand strategies but also cater to local market specifics.
With a minimum of five years' experience in a CPG-related role, you will leverage your strong analytical skills and leadership abilities to enhance campaign effectiveness and guide your team. Key Responsibilities:
• Design trade marketing initiatives, events, and sponsorships
• Tailor execution to fit both local needs and national strategies
• Use insights to evaluate and improve program effectiveness
• Keep abreast of industry trends and brand performance
• Manage and mentor Brand Activity Managers Requirements:
• 5+ years of marketing experience in CPG
• Proven success in executing tactical marketing plans
• Strong budget oversight and analytical skills
• Excellent communication and presentation capabilities
• Willing to travel approximately 20% Utilize your expertise to strengthen the trade marketing efforts at Sleeman Breweries in Calgary.