About this role
About Gold Lion Hospitality
Gold Lion Hospitality is a Winnipeg-based hospitality group operating a diverse portfolio of amenities, including hotels, dining, and entertainment venues across the Winnipeg area. We are looking for a Marketing Project Manager to lead marketing initiatives across our properties and help each brand grow its presence in the local market.
About the Role
The Marketing Project Manager is responsible for planning, executing, and evaluating marketing campaigns and promotional activities, applying project management methodologies to deliver results on time and on budget. This is a hands-on role for someone who can manage multiple projects at once, work independently, and adapt marketing strategy to the distinct identity of each property.
Key Responsibilities
• Define the scope, timeline, budget, and deliverables for each marketing project across the group's portfolio — including seasonal campaigns, website builds or redesigns, brand launches, venue-specific promotions, and cross-property events — managing each project through its full lifecycle.
• Build and maintain a quarterly marketing roadmap covering all properties, and present it to ownership for approval, updating it monthly based on progress and business priorities.
• Create, schedule, and publish content across each property's digital channels (Instagram, Facebook, LinkedIn, TikTok, property websites, and email newsletters), adapting strategy to each property's audience and brand.
• Coordinate and manage external vendors, freelance photographers, videographers, graphic designers, and copywriters, acting as the single point of contact for all marketing projects.
• Own and manage online reputation across review and booking platforms (Google Business Profile, TripAdvisor, Booking.com, Expedia, Yelp), monitoring and responding to reviews in coordination with on-site managers.
• Track and report on marketing performance using analytics and project management tools, compiling monthly reports for ownership on campaign metrics, project status, and recommendations.
• Research emerging marketing channels and trends in hospitality, entertainment, and food and beverage, presenting findings as structured project proposals.
• Plan and coordinate promotional events, seasonal packages, partnerships, and community engagement activities across venues.
• Build relationships with local media, tourism organizations, influencers, and community partners to generate coverage and cross-promotional opportunities.
• Manage the consolidated marketing budget, allocating funds across properties and projects, and reporting monthly on cost efficiency and budget variance.
Requirements
• College/CEGEP diploma or higher in marketing, project management, business administration, communications, or a related field.
• 1+ years of experience in digital marketing and social media management.
• Knowledge of project management methodologies.
• Strong analytical and reporting skills, including experience with reporting tools such as Power BI.
• Proficiency in English.
• Valid driver's licence and reliable transportation (travel between company properties is required).
• Availability for occasional evenings and weekends.
What We Offer
• Competitive hourly wage of $31.00
• Health care benefits
• Free on-site parking
• A varied role across a growing portfolio of hospitality properties
How to Apply
Please submit your resume and references through Indeed, or by email to chef@parkwestinn.ca
Gold Lion Hospitality welcomes applications from all qualified candidates. We are committed to a fair and inclusive hiring process.
Pay: Up to $31.00 per hour
Benefits:
• Extended health care
• On-site parking
Work Location: In person