About this role
About the Role
Wellness Extract is building a trusted wellness brand for modern consumers who care about health, quality, transparency, and everyday routines.
The business has grown through strong products and performance-led execution. The next stage is about building a sharper brand: clearer positioning, stronger product storytelling, better education, credible expert and creator voices, and a consistent brand presence across every customer touchpoint.
We are looking for a senior brand marketer who can shape how the market understands, trusts, and remembers Wellness Extract.
This contract role is ideal for someone who combines brand strategy, storytelling, content judgment, consumer insight, and hands-on execution. You will work closely with the Founder, Growth/Performance Marketing, Product, Creative, agencies, creators, experts, and external partners to build a more distinctive and trusted wellness brand.
What You’ll Own
• Own brand positioning, narrative, tone of voice, and messaging architecture.
• Translate product benefits, ingredients, usage occasions, and customer needs into clear wellness storytelling.
• Build education-led content themes across social, website, email, PR, creators, and community.
• Lead brand campaign themes, product launch narratives, seasonal moments, and awareness initiatives. Ensure brand consistency across website, PDPs, Amazon/A+ content, packaging, social, email, creator content, PR, and campaigns.
• Build credibility through experts, practitioners, creators, KOLs, testimonials, partnerships, and thought leadership.
• Lead PR narratives, founder/company stories, media angles, podcast opportunities, speaking opportunities, and earned visibility.
• Develop strategic partnerships with wellness communities, complementary brands, practitioners, retailers, events, and industry stakeholders.
• Bring consumer insight, review themes, category trends, and cultural moments into brand communication. Maintain responsible wellness communication in partnership with Product, Regulatory, Legal, and Leadership.
• Track brand health through branded search, sentiment, review themes, share of voice, customer feedback, and market perception.
What Success Looks Like
Within your contract period, you will have:
• Built a clear brand positioning, messaging, and product storytelling system.
• Improved consistency across key customer touchpoints, including website, PDPs, Amazon/A+ content, packaging, social, PR, creators, and campaigns.
• Developed an education-led content and social system that builds trust.
• Built a strong network of creators, experts, practitioners, media contacts, and brand-fit partners.
• Secured credible PR, podcast, speaking, media, or thought-leadership opportunities.
• Established responsible messaging guidelines and a practical brand health view across reviews, sentiment, branded search, and customer perception.
What We’re Looking For
• 5+ years of experience in brand marketing, brand communications, content strategy, PR, wellness marketing, or consumer brand marketing.
• Experience building brand messaging, product storytelling, content direction, campaigns, PR, or creator-led initiatives.
• Experience in wellness, supplements, nutrition, health products, clean beauty, functional foods, lifestyle, or premium consumer brands is preferred.
• Strong understanding of consumer behavior, digital content, social platforms, creators, and culture-led brand building.
• Excellent writing, communication, presentation, and briefing skills.
• Ability to translate product benefits and customer insights into simple, credible communication. Experience working with creators, experts, media, agencies, partners, or external stakeholders.
• Strong creative judgment across copy, content, design, storytelling, and brand experience.
• Good judgment around trust, claims, education, and wellness communication.
• Comfortable operating as a senior individual contributor in a fast-moving environment.
You are a hands-on brand builder who understands that wellness brands are built on trust. You can make complex products feel simple, credible, and relevant. You combine strategic thinking with execution speed, and you understand content, culture, creators, PR, consumer behavior, credibility, and brand craft. This is a contract engagement for someone who wants to shape the voice, story, and trust of a growing wellness brand.