Regional Sales Director | Canada

Job Summary Reporting to the Vice President of International Markets, the Regional Sales Director | Canada will lead the strategy and execution of sales, distribution, and market development across Canada and all relevant channels. This role owns regional performance, distributor partnerships, and localized go-to-market strategies to drive volume, expand distribution, and strengthen brand presence across diverse international markets. Key Responsibilities • Own and execute regional commercial strategy across Canada and relevant channels with a focus on volume growth and distribution expansion. • Set country-level targets and partner with distributors and importers to develop accurate forecasts and executable sales plans. • Build and lead high-impact distributor and importer relationships, holding partners accountable to performance, execution, and brand standards. • Analyze sales performance, market trends, and distributor activity to identify risks and unlock growth opportunities. • Drive consistent execution of pricing, promotions, and portfolio strategy across markets. • Lead regular business reviews with distributors and importers to assess performance and define action plans. • Collaborate cross-functionally to ensure alignment and in-market success. • Ensure optimal inventory levels and continuity of supply across all markets. • Support key account development including regional chains, on-premise, and off-premise opportunities. • Represent the brand at trade shows, industry events, and key customer engagements. • Develop distributor capabilities through training and ongoing support to strengthen in-market execution. • Translate annual plans into quarterly and monthly targets, tracking performance and course-correcting as needed. • Other duties as assigned. Required Qualifications: • Bachelor's Degree in Business, Marketing, or related field, or equivalent experience. • 10+ years of sales experience in the alcoholic beverage industry. • 5+ years in an international sales role with ownership of Canada. • Experience managing multiple distributors and/or sales regions concurrently. • Strong analytical and problem-solving skills. • Experience in inventory management and distribution. • Based in Toronto with willingness to travel up to 75%. Preferred Qualifications: • Experience with key account or national account management. • Proficiency in using CRM and sales reporting tools. • Excellent knowledge of Microsoft Office (PowerPoint, Excel, Access, Word). Compensation • Estimated Base Salary Range: $210,000-$245,000 CAD. • Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications. • Total compensation includes base salary, performance-based bonus, and a comprehensive benefits package including health, dental, and vision coverage. This is a newly created position. Stateside Brands uses AI-assisted tools as part of the candidate screening and selection process.

Want to see how well you match this job?