About this role
Founded in 2006, Joe Fresh is a leading source for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children.
Why is this role important
The Sr. Manager, Brand Marketing plays a critical leadership role in shaping and stewarding the Joe Fresh brand across all consumer touchpoints. This role translates enterprise and divisional strategies into integrated brand and campaign strategies that strengthen brand health, drive consumer relevance, and deliver measurable business impact.
What you’ll do
• Campaign/Program Strategy: Lead end-to-end strategy and execution of Tier 1 brand campaigns, from brief development through creative execution and launch. Translate brand-level strategy into integrated campaign strategies across paid, owned, and earned channels. Ensure campaigns align with brand positioning while driving measurable awareness, engagement, and business outcomes, partnering closely with internal and external creative teams to deliver high-impact, brand-building campaigns.
• Integrated Communications: Social & influencer pod will ladder up to this role. Champion the creation of new partnerships and drive best-in-class content creation, creator partners, and community engagement. Drive innovation across digital and content-first platforms to maintain cultural relevance and connection with our customer.
• Campaign Planning & Execution: Lead the execution of marketing campaigns for portfolio and ensure execution aligns with annual plan objectives; act as a key point of contact for agency counterparts and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative.
• People Leadership: Manage team performance against marketing portfolio and campaign objectives and important metrics through mentorship and professional development.
• Partnership: Act as an advisor to category counterparts; collaborate across the Marketing organization and with other key partners to drive standard processes, shared takeaways, and efficiencies.
• Innovation: Collaborate with partners to incorporate powerful, innovative marketing strategies across paid, earned and owned channels, to drive relevant and best-in-class campaigns.
• Annual Planning: Support leadership in the development of annual marketing plans.
What you bring
• Translating marketing strategy into execution.
• Strong knowledge of both traditional and digital marketing practices.
• Marketing communication experience.
• Brand strategy & positioning expertise.
• Developing marketing insights from data & analytics.
• Budget management skills.
• Project management capabilities.
• 8 years of experience.
• 4-5 years in a brand manager role, managing marketing campaigns.
How you’ll succeed
We seek people who model our values, are authentic, build trust, and create connections. If you are open-minded, responsive to change, and thrive in a fast-paced retail environment, you will thrive with us.
Joe Fresh recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
Hiring Range / Échelle salariale à l’embauche: $100,000.00 - $132,000.00 per year. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing, and/or selecting applicants for this position.
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