Email Marketing Manager - (Lifecycle Marketing)

Email Marketing Manager (Lifecycle Marketing) 18-Month Contract 📍 Toronto, ON (Hybrid – 3 Days Onsite, 2 Days Remote) 🚀 Target Start Date: Approximately 4–5 Weeks Pay Rates: T4: 41 - 43/hr IC: 47 - 50/hr What You'll Be Doing • Lead end-to-end execution of customer communication and onboarding programs. • Manage lifecycle marketing campaigns that support customer acquisition, engagement, onboarding, and retention. • Build and optimize customer journeys based on customer actions, behaviors, and lifecycle milestones. • Coordinate with marketing, creative, data, compliance, operations, and business stakeholders to ensure successful campaign delivery. • Oversee campaign planning, approvals, testing, audience targeting, and deployment activities. • Monitor project timelines, dependencies, risks, and deliverables to ensure campaigns launch on schedule. • Review campaign assets, audience selections, links, and communication requirements prior to release. • Serve as the primary point of contact across stakeholders, keeping projects organized and moving forward. • Partner with technical and operational teams to ensure accurate campaign execution and delivery. What You'll Bring Required Experience • 2–5 years of experience in Marketing Program Management, Project Management, or Marketing Operations. • Experience supporting customer communications, CRM programs, lifecycle marketing initiatives, or customer engagement campaigns. • Strong project coordination and stakeholder management capabilities. • Experience managing multiple campaigns or projects simultaneously. • Understanding of customer journey mapping and automated communication workflows. • Excellent communication, organization, and prioritization skills. Preferred Experience • Experience within lifecycle marketing or customer journey management environments. • Experience building or supporting customer onboarding programs. • Exposure to marketing automation platforms and customer communication systems. • Experience within financial services, banking, telecommunications, retail, or other customer-focused industries. • Knowledge of customer segmentation and audience targeting strategies. Nice-to-Have • Experience with behavior-triggered communications and lifecycle-based campaigns. • Understanding of customer retention, engagement, and onboarding strategies. • Exposure to newcomer-to-Canada, customer acquisition, or retail banking programs.

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